Wind brand profile Germany 2022| ��ƽ��

Wind brand awareness, usage, popularity, loyalty, and buzz among e-scooter sharing users in Germany in 2022

Characteristic	Share of respondents
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Number of respondents

489 respondents

Age group

18-64 years

Special properties

respondents who use e-scooter sharing

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to e-scooter sharing, which of the following brands do you like?
Brand usage: When it comes to e-scooter sharing, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to e-scooter sharing, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of Wind in Germany?
When it comes to e-scooter sharing users, brand awareness of Wind is at **% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Wind in Germany?
In total, *% of German e-scooter sharing users say they like Wind. However, in actuality, among the **% of German respondents who know Wind, **% of people like the brand.

What is the usage share of Wind in Germany?
All in all, *% of e-scooter sharing users in Germany use Wind. That means, of the **% who know the brand, **% use them.

How loyal are the users of Wind?
Around *% of e-scooter sharing users in Germany say they are likely to use Wind again. Set in relation to the *% usage share of the brand, this means that **% of their users show loyalty to the brand.

What's the buzz around Wind in Germany?
In August 2022, about *% of German e-scooter sharing users had heard about Wind in the media, on social media, or in advertising over the past three months. Of the **% who know the brand, that's **%, meaning at the time of the survey there's little buzz around Wind in Germany.

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