Ticket Online brand profile Germany 2022| ��ƽ��

Ticket Online brand awareness, usage, popularity, loyalty, and buzz among event ticket purchasers in Germany in 2022

Characteristic	Share of respondents
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Number of respondents

741 respondents

Age group

18-64 years

Special properties

respondents who purchase event tickets

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to event tickets, which of the following brands do you like?
Brand usage: When it comes to event tickets, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to event tickets, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of Ticket Online in Germany?
When it comes to event ticket purchasers, brand awareness of Ticket Online is at *** in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Ticket Online in Germany?
In total, *** of German event ticket purchasers say they like Ticket Online. However, in actuality, among the *** of German respondents who know Ticket Online, *** of people like the brand.

What is the usage share of Ticket Online in Germany?
All in all, *** of event ticket purchasers in Germany use Ticket Online. That means, of the *** who know the brand, *** use them.

How loyal are the purchasers of Ticket Online?
Around ** of event ticket purchasers in Germany say they are likely to use Ticket Online again. Set in relation to the *** usage share of the brand, this means that *** of their purchasers show loyalty to the brand.

What's the buzz around Ticket Online in Germany?
In August 2022, about *** of German event ticket purchasers had heard about Ticket Online in the media, on social media, or in advertising over the past three months. Of the *** who know the brand, that's ***, meaning at the time of the survey there's little buzz around Ticket Online in Germany.

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