Shop Apotheke brand profile Germany 2022| ��ƽ��

Shop Apotheke brand awareness, usage, popularity, loyalty, and buzz among online pharmacy users in Germany in 2022

Characteristic	Share of respondents
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Number of respondents

929 respondents

Age group

18-64 years

Special properties

respondents who use online pharmacies

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to online pharmacies, which of the following brands do you like?
Brand usage: When it comes to online pharmacies, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to online pharmacies, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of Shop Apotheke in Germany?
When it comes to online pharmacy users, brand awareness of Shop Apotheke is at **% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Shop Apotheke in Germany?
In total, **% of German online pharmacy users say they like Shop Apotheke. However, in actuality, among the **% of German respondents who know Shop Apotheke, **% of people like the brand.

What is the usage share of Shop Apotheke in Germany?
All in all, **% of online pharmacy users in Germany use Shop Apotheke. That means, of the **% who know the brand, **% use them.

How loyal are the customers of Shop Apotheke?
Around **% of online pharmacy users in Germany say they are likely to use Shop Apotheke again. Set in relation to the **% usage share of the brand, this means that **% of their customers show loyalty to the brand.

What's the buzz around Shop Apotheke in Germany?
In July 2022, about **% of German online pharmacy users had heard about Shop Apotheke in the media, on social media, or in advertising over the past three months. Of the **% who know the brand, that's **%, meaning at the time of the survey there's some buzz around Shop Apotheke in Germany.

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