baby-walz brand profile Germany 2024| ��ƽ��

baby-walz brand awareness, usage, popularity, loyalty, and buzz among toys and baby online shop users in Germany in 2024

Characteristic	Share of respondents
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Number of respondents

859 respondents

Age group

18-64 years

Special properties

respondents who use toys & baby online shops

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to toys & baby online shops, which of the following brands do you like?
Brand usage: When it comes to toys & baby online shops, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to toys & baby online shops, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of baby-walz in Germany?
When it comes to toys and baby online shop users, brand awareness of baby-walz is at **% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is baby-walz in Germany?
In total, **% of German toys and baby online shop users say they like baby-walz.

What is the usage share of baby-walz in Germany?
All in all, *% of toys and baby online shop users in Germany use baby-walz.

How loyal are the customers of baby-walz?
Around *% of toys and baby online shop users in Germany say they are likely to use baby-walz again.

What's the buzz around baby-walz in Germany?
In 2024, about *% of German toys and baby online shop users had heard about baby-walz in the media, on social media, or in advertising over the past three months.

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