Sources of information about products in Denmark 2025| ��ƽ��

Sources of information about products in Denmark as of June 2025

Characteristic	Share of respondents
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Number of respondents

2,078 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "How do you search for specific information on a product that you want to buy?"

If you need more information, you can have a look at the Consumer ��ƽ�� Methodology.

Citation formats

60%of Danish respondents answer our survey on "Sources of information about products" with "Search engines (e.g., Google)". The survey was conducted in 2025, among 1,038 consumers.
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