eBay brand profile Germany 2023| ��ƽ��

eBay brand awareness, usage, popularity, loyalty, and buzz among second-hand apparel online shop users in Germany in 2023

Characteristic	Share of respondents
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Number of respondents

912 respondents

Age group

18-64 years

Special properties

respondents who use second-hand apparel online shops

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to second-hand apparel online shops, which of the following brands do you like?
Brand usage: When it comes to second-hand apparel online shops, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to second-hand apparel online shops, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of eBay in Germany?
When it comes to second-hand apparel online shop users, brand awareness of eBay is at ** percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is eBay in Germany?
In total, ** percent of German second-hand apparel online shop users say they like eBay. However, in actuality, among the ** percent of German respondents who know eBay, ** percent of people like the brand.

What is the usage share of eBay in Germany?
All in all, ** percent of second-hand apparel online shop users in Germany use eBay. That means, of the ** percent who know the brand, ** percent use them.

How loyal are the customers of eBay?
Around ** percent of second-hand apparel online shop users in Germany say they are likely to use eBay again. Set in relation to the ** percent usage share of the brand, this means that ** percent of their customers show loyalty to the brand.

What's the buzz around eBay in Germany?
In September 2023, about ** percent of German second-hand apparel online shop users had heard about eBay in the media, on social media, or in advertising over the past three months. Of the ** percent who know the brand, that's ** percent, meaning at the time of the survey there's some buzz around eBay in Germany.

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