Data provided by ÌÇÐÄÆƽâ°æ Market ÌÇÐÄÆƽâ°æ are estimates.
Definition:
The Package Holidays market comprises of travel deals booked via online and offline travel agencies (e.g. Opodo, Expedia), directly from a tour operator (e.g. TUI) in a travel agency or by telephone. Package holidays normally contain travel and accommodation sold for one price, although optional further provisions can be included such as catering and tourist services.
Additional Information:
The main performance indicators of the Package Holidays market are revenues, average revenue per user (ARPU), users and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues. Users represent the aggregated number of travelers. Each user is only counted once per year.
The booking volume includes all booked travels made by users from the selected region, independent of the departure and arrival. The scope includes domestic and outbound travel.
For further information on the data displayed, refer to the info button right next to each box.
Citation formats
Brand preference among users of package holiday offers in the UK 2021
Concerning the eight selected segments, the segment Jet2 Holidays has the largest value share by brand with ** percent. Contrastingly, onthebeach.co.uk is ranked last, with **** percent. Their difference, compared to Jet2 Holidays, lies at ** percentage points.
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ÌÇÐÄÆƽâ°æ. (July 17, 2023). Market share of leading companies in the package holiday market in the United Kingdom in 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /forecasts/1256773/brand-market-share-in-the-package-holiday-market-in-the-united-kingdom/
ÌÇÐÄÆƽâ°æ. "Market share of leading companies in the package holiday market in the United Kingdom in 2021." Chart. July 17, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /forecasts/1256773/brand-market-share-in-the-package-holiday-market-in-the-united-kingdom/
ÌÇÐÄÆƽâ°æ. (2023). Market share of leading companies in the package holiday market in the United Kingdom in 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /forecasts/1256773/brand-market-share-in-the-package-holiday-market-in-the-united-kingdom/
ÌÇÐÄÆƽâ°æ. "Market Share of Leading Companies in The Package Holiday Market in The United Kingdom in 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Jul 2023, /forecasts/1256773/brand-market-share-in-the-package-holiday-market-in-the-united-kingdom/
ÌÇÐÄÆƽâ°æ, Market share of leading companies in the package holiday market in the United Kingdom in 2021 ÌÇÐÄÆƽâ°æ, /forecasts/1256773/brand-market-share-in-the-package-holiday-market-in-the-united-kingdom/ (last visited August 06, 2026)
Market share of leading companies in the package holiday market in the United Kingdom in 2021 [Graph], ÌÇÐÄÆƽâ°æ, July 17, 2023. [Online]. Available: /forecasts/1256773/brand-market-share-in-the-package-holiday-market-in-the-united-kingdom/
