T. Ozbun
Research expert covering food retail and all food topics for Italy and Brazil
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Number of respondents
23,338 respondents
Age group
18-64 years
Special properties
Residential online population; data aggregates the last four survey waves each.
Supplementary notes
The original survey question was: "Do you follow one or more of the following nutrition rules?" This statistic shows the share of all who answered, "Vegan (not eating any animal products)".
Survey waves by time period covered and number of respondents:
2021 Wave 4: 06 January 2021 to 15 December 2021; 12,298
2022 Wave 1: 01 April 2021 to 16 March 2022; 15,206
2022 Wave 2: 07 July 2021 to 15 June 2022; 18,200
2022 Wave 3: 08 October 2021 to 20 September 2022; 21,197
2022 Wave 4: 06 January 2022 to 14 December 2022; 24,191
2023 Wave 1: 05 April 2022 to 23 March 2023; 24,190
2023 Wave 2: 04 July 2022 to 22 June 2023; 24,183
2023 Wave 3: 06 October 2022 to 25 September 2023; 24,176
2023 Wave 4: 05 January 2023 to 11 December 2023; 24,187
2024 Wave 1: 03 April 2023 to 17 March 2024;Â 24,190
2024 Wave 2: 04 July 2023 to 16 June 2024; 24,191
2024 Wave 3: 05 October 2023 to 11 September 2024; 24,197
2024 Wave 4: 08 January 2024 to 06 December 2024; 24,176
2025 Wave 1: 01 April 2024 to 27 March 2025; 24,174
2025 Wave 2: 01 July 2024 to 19 June 2025; 24,122
2025 Wave 3: 01 October 2024 to 26 September 2025; 24,124
2025 Wave 4: 01 January 2025 to 16 December 2025; 23,623
2026 Wave 1: 01 April 2025 to 30 March 2026; 23,338
For more information, please visit the Global Consumer Survey home page and take a look at our methodology.
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