If you think that Amazon isn鈥檛 serious about Prime Video, the company鈥檚 video streaming service included with every Prime membership, think again. According to analysts at JPMorgan, the Seattle-based e-commerce giant is set to spend $4.5 billion on video content this year. While that is still $1.5 billion shy of the $6 billion that market leader Netflix is planning to shell out this year, it is still a pretty clear statement of intent on Amazon鈥檚 part.
Amazon of licensed movies and TV shows to Prime members in 2011, before premiering its first original shows in November 2013. Ever since then, the company has quickly expanded its original content library, including hit shows such as 鈥淭he Man in the High Castle鈥, 鈥淭he Grand Tour鈥 and 鈥淭ransparent鈥. Those shows may not have hit the heights of HBO鈥檚 鈥淕ame of Thrones鈥 or Netflix鈥檚 鈥淗ouse of Cards鈥 yet, but that may soon change given the level of Amazon鈥檚 investment in original programming.
Video streaming
The Billion-Dollar Race for Streaming Supremacy
