Japanese hoteliers engage multiple tools and investments to attract guests to their accommodations and a study conducted by ÌÇÐÄÆƽâ°æ in partnership with Booking.com reveals some of the most used methods. The top two tools, chosen by around half of the respondents were; offering targeted discounts, and promotions on social media. On the topic of investments to attract guests, improving the customer experience appears to be the priority, with 47% indicating that investment in comfort is a good method to promote occupancy and 38% saying investment in style and aesthetics was important.
The 2023 Japanese Accommodation Barometer is the first study of hoteliers conducted by ÌÇÐÄÆƽâ°æ in collaboration with Booking.com, surveying 250 accommodation executives and managers from across Japan. Click here to download a copy of your own (only available in Japanese).
