If changing the name of his company from Facebook to Meta wasn't a big enough sign for how seriously Mark Zuckerberg is taking the potential of the metaverse, the company's recent financial statements - revealing the billions of dollars sunk into the project so far - certainly should be.
But what exactly is Meta betting on? Is there really so much potential in the metaverse to justify such massive investment? As forecasts by ÌÇÐÄÆƽâ°æ for its Advertising & Media Markets ÌÇÐÄÆƽâ°æ show, even looking at the conservative addressable market scenario (where 15 percent of the digital economy shifts to the metaverse), Zuckerberg is seemingly shooting for a slice of a large and lucrative pie.
According to the analysis, the largest segments in terms of revenue in 2030 will be gaming ($163 billion) and e-commerce ($201 billion). By the end of the decade, the metaverse's reach is projected to be 700 million people, worldwide, with the highest penetration rate forecast for South Korea.
