For the first time since rumors surrounding Google鈥檚 possible return to China started surfacing this summer, the company鈥檚 CEO Sundar Pichai publicly addressed such plans. , Pichai described the Chinese market as 鈥渋mportant for us to explore鈥 and shared insights on how well 鈥淧roject Dragonfly鈥 is performing in tests while complying with China鈥檚 strict censorship rules.
Google had left the Chinese search market eight years ago, citing repeated cyberattacks, the surveillance of human rights activists and censorship as reasons for the drastic measure. The company鈥檚 plans to (possibly) return to China became public in August, when broke the news citing internal documents laying out the plans for a censored search engine for the Chinese market.
Google鈥檚 possible return to China shouldn鈥檛 come as a huge surprise because, questions about censorship and human rights notwithstanding, it is a giant market that hardly any global player looking for growth can afford to ignore. Getting back into the Chinese market won鈥檛 be easy for the world鈥檚 largest search engine provider though. Chinese internet users live in what might be described as a parallel online universe, using Chinese services such as WeChat, Alibaba and, in terms of search, Baidu where the rest of the world uses Facebook, Amazon and Google.
The following chart, based on , shows how differently the Chinese search market looks from its counterparts in the United States and Europe.
Web Search
China Is Google's Blind Spot (For Now)

Description
This chart shows market share of the top 3 search engines in the United States, Europe and China in July 2018.



















