Jose Sanchez
Research expert covering society, economy, & politics for Latin America
Spa industry - statistics & facts
With all the stresses of everyday life, consumer demand for wellness and self-care is higher than ever. As a result, the spa industry is undergoing substantial growth, providing a variety of services from therapeutic treatments to luxurious hotel spa getaways. The global market size of the spa industry was projected to expand significantly, from nearly 105 billion U.S. dollars in 2022 to more than 156 billion U.S. dollars by 2027. Additionally, the broader spa services market, which includes massages, beauty treatments, grooming, and fitness, was valued at over 147 billion U.S. dollars globally in 2023, and was forecast to grow by more than 65% by 2032.
The spa industry in the United States
One of the largest regions within the spa industry is the United States, where almost 361 thousand employees were working in the health and wellness spa sector in 2023. Overall, the spa industry market size within the United States stood at over 23 billion U.S. dollars in the same year. Among the top-rated spa destinations in the U.S. in 2023 was The Ranch Malibu. This destination is renowned for its immersive wellness programs, which focus on fitness, nutrition, and overall health. Some of the other best rated spas in the country were Canyon Ranch Lenox in Massachusetts and Hilton Head Health in South Carolina. In terms of price of hotel spa treatments in the U.S., body treatments were the most expensive in 2023, averaging over 200 U.S. dollars per treatment, followed by facials and massages.The size of the wellness tourism industry
The market size of the global wellness tourism industry was projected to reach 1.4 trillion U.S. dollars by 2027. When looking at the list of countries with the highest wellness tourism spending globally in 2022, the United States topped the list, with an expenditure of nearly 256 billion U.S. dollars on the sector, followed by Germany and France. Additionally, that year also saw around 181 thousand different spa establishments worldwide, including more than 2.7 thousand destination spas and health resorts, as well as nearly seven thousand medical spas, offering diverse options for tourists and consumers seeking wellness treatments. The combination of tourism and wellness allows consumers to combine the adventure of exploring new places with the relaxation of spa treatments, meaning this segment within the industry is set to keep growing.
