
Catalina Espinosa
Research expert covering society, economy, and politics for Europe and the EU

Detailed statistics
Resources used by high school students to research colleges U.S. 2022, by importance

Detailed statistics
Most important factors influencing students' college decisions U.S. 2025

Detailed statistics
When college search began in the U.S. in 2015, by enrollment status

Most important factors influencing students' college decisions U.S. 2025
Top ten most important factors influencing students' college decisions in the United States in 2025, by student-attractor score*

Factors influencing student choice of college in the U.S. in 2015, by aid status
Distribution of factors that had an influence on student choice of college in the United States in 2015, by Pell Grant status

Resources used by high school students to research colleges U.S. 2022, by importance
Share of college-bound students who used various methods to research colleges in the United States in 2023, by importance of research methods

Share of college-bound students who preferred various information sources U.S. 2023
Share of college-bound students with various preferences on how to gain information on colleges in the United States in 2023

College website visit frequency by students during college search in U.S. in 2015
Frequency of visiting college websites by students during their college search in the United States in 2015

Number of colleges applied to by current and prospective students in the U.S. in 2015
Distribution of number of colleges applied to in the United States in 2015, by enrollment status

When college search began in the U.S. in 2015, by enrollment status
Share of starting times for college search in the United States as of 2015, by enrollment status

Average acceptance rate of U.S. colleges and universities 2022, by institution type
Average acceptance rate of four-year colleges and universities in the United States in 2022, by institution type

Number of U.S. college application submissions 2023-24, by school selectivity
Number of submitted college applications per institution in the United States in the academic year 2023-24, by school selectivity

Acceptance and attendance at first-choice college, by student generation status 2016
Acceptance and attendance rates of freshmen at first-choice colleges in the United States in 2016, by student generation

U.S students' college acceptances 2023, by high school type
Share of high school graduates who reported receiving a select number of college acceptances in the United States in 2023, by type of high school

Share of full-time first-time undergrads in the U.S. in 2017, by school selectivity
Share of full-time first-time degree seeking undergraduates in the United States in 2017, by school selectivity

Full and part-time enrollment in colleges and universities in the U.S. in 2015
Distribution of full and part-time enrollment in colleges and universities in the United States in 2015

U.S. online/physical colleges and programs chosen by students in 2015
Share of current and prospective students who chose online or physical colleges and programs in the United States in 2015

Communication method usage for marketing/recruitment at private U.S. colleges 2018
Share of usage of communication methods for marketing and recruitment at four-year private higher education institutions in the U.S. in 2018

Marketing/recruitment communication method effectiveness at private U.S. college 2018
Share of effectiveness of communication methods for marketing and recruitment at four-year private higher education institutions in the U.S. in 2018

Event usage for marketing/recruitment at 4-year private U.S. colleges 2018
Share of event types used for marketing and recruitment at four-year private higher education institutions in the U.S. in 2018

Marketing/recruitment event effectiveness at 4-year private U.S. colleges 2018
Share of effectiveness of events for marketing and recruitment at four-year private higher education institutions in the U.S. in 2018

Advertising channel usage for marketing/recruitment at private U.S. colleges 2018
Share of advertising channels used for marketing and recruitment at four-year private higher education institutions in the U.S. in 2018

Marketing/recruitment advertising method effectiveness at private U.S. colleges 2018
Share of effectiveness of advertising channels for marketing and recruitment at four-year private higher education institutions in the U.S. in 2018

Communication method usage for marketing/recruitment at public U.S. colleges 2018
Share of usage of communication methods for marketing and recruitment at four-year public higher education institutions in the U.S. in 2018

Marketing/recruitment communication method effectiveness at public U.S. colleges 2018
Share of effectiveness of communication methods for marketing and recruitment at four-year public higher education institutions in the U.S. in 2018

Event usage for marketing/recruitment at 4-year public U.S. colleges 2018
Share of event types used for marketing and recruitment at four-year public higher education institutions in the U.S. in 2018

Marketing/recruitment event effectiveness at 4-year public U.S. colleges 2018
Share of effectiveness of events for marketing and recruitment at four-year public higher education institutions in the U.S. in 2018

Advertising channel usage for marketing/recruitment at public U.S. colleges 2018
Share of advertising channels used for marketing and recruitment at four-year public higher education institutions in the U.S. in 2018

Marketing/recruitment advertising method effectiveness at public U.S. colleges 2018
Share of effectiveness of advertising channels for marketing and recruitment at four-year public higher education institutions in the U.S. in 2018

Share of students who found communication from colleges influential U.S. 2022
Share of college-bound students who found various communication from colleges to be influential in their decision-making process in the United States in 2022

Primary computing device used by students to research college in the U.S. in 2016
Share of primary computing device used for college research by high school students in the United States in 2016

Information desired from college websites by U.S. students 2020
Distribution of information students look for when visiting websites for colleges in the United States in 2020

Mobile actions taken by students to research college in the U.S. in 2016
Share of actions taken on mobile by high school students researching college in the United States in 2016

Mobile college website visits by students to research college in the U.S. in 2016
Distribution of college website visits via mobile device by high school students researching college in the United States in 2016

Communication frequency preference of college-bound students, U.S. 2022, by method
Share of college-bound students with various preferences for communication from colleges in the United States in 2022, by contact method

Share of college app download reasons by students researching college U.S. 2016
Distribution of possible reasons for downloading a college app by students researching colleges in the United States in 2016

Top social media platforms for students researching college in the U.S. in 2021
Share of students graduating from high school between 2021 and 2023 who use various social media platforms daily and when researching colleges in the United States in 2021

Social media usage by students researching colleges in the U.S. 2023
Distribution of social media usage by high school students when researching colleges in the United States in 2023

Official college social media account posts' relevance to college searchers U.S. 2016
Distribution of college social media postings' relevance according to high school students researching colleges in the United States in 2016
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