Household appliances in Brazil - statistics & facts
The term household appliances covers a wide range of products used in the home including major and small home appliances, as well as consumer electronics (or home electronics). Major home appliances are large domestic appliances used for routine tasks such as cooking, doing laundry, and storing food 鈥 machines that were initially called 鈥渨hite goods鈥 for their traditional white color. On the other hand, small appliances are portable or semi-portable devices used to complete household tasks, such as microwaves, toasters, food processors, and coffee machines. Finally, home electronics, also known as 鈥渂rown goods鈥, are leisure and entertainment devices such as TV sets, speakers, and smart-home products. In Brazil, this market is expected to generate revenues of over 24 billion U.S. dollars in 2023 and to keep growing in the coming years. Small appliances, like TVs, account for most of the market in terms of sales value. Other popular appliances in the Latin American country include refrigerators, ovens, and washing machines.
