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Smart Speakers: Xiaodu at home owners in China

Consumer ÌÇÐÄÆƽâ°æ report

This report offers the reader a comprehensive overview of Xiaodu at home owners in China: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Xiaodu at home owners in China (''brand users'') against Chinese owners of smart speakers in general (''category users''), and the overall Chinese consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the ÌÇÐÄÆƽâ°æ Consumer ÌÇÐÄÆƽâ°æ Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on smart Speakers: Xiaodu at home owners in China

  • Xiaodu at home is more popular among Millennials than other smart speaker brands
  • Compared to other smart speaker brands, Xiaodu at home has a relatively high share of female owners
  • Compared to the average consumer, Xiaodu at home owners are more likely to have a high income
  • Xiaodu at home owners are more likely to live in megacities than the average consumer
  • An honest and respectable life is more important to Xiaodu at home owners than to other owners of smart speakers

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