Smart Speakers: Google Home owners in the United States

Consumer ��ƽ�� report

Google Home (Google Assistant) is one of the leading smart speaker brands in the United States. It has users from all age groups there. Music, food, and travel are some of the most common interests among Google Home (Google Assistant) users, many of whom use their smartphones to access the internet.

Check out more in-depth analysis about Google Home (Google Assistant) in the smart speakers' market in the United States with our report.

Receiving up to four updates throughout the year, the report is based on data from the Consumer ��ƽ�� Global survey, as of March 2025.

Topics include

Demographic profile
Consumer lifestyle
Consumer attitudes
Marketing touchpoints

Description
Content

Selected insights on smart Speakers: Google Home owners in the United States

55% of Google Home owners are male
Compared to other owners of smart speakers, Google Home owners are relatively likely to live in a nuclear family
Video gaming is a relatively popular hobby among Google Home owners

Overview

Introduction

Management summary

Brand usage
Key insights

Demographic Profile

Generations
Gender
Education
Income
Household classification
Type of community
LGBTQ+

Consumer lifestyle

Life values
Main interests
Hobbies & leisure activities
Sports activities
Sports followed

Consumer attitudes

Travel
Innovation adoption
Challenges facing the country
Politics

Marketing touchpoints

Social media usage
Media usage by channel
Digital advertising touchpoints
Non-digital advertising touchpoints

Appendix

Consumer ��ƽ�� Global survey
Authors

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