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Smart Speakers: Doss owners in China

Consumer ÌÇÐÄÆƽâ°æ report

This report offers the reader a comprehensive overview of Doss owners in China: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Doss owners in China (''brand users'') against Chinese owners of smart speakers in general (''category users''), and the overall Chinese consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the ÌÇÐÄÆƽâ°æ Consumer ÌÇÐÄÆƽâ°æ Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on smart Speakers: Doss owners in China

  • Doss is more popular among Generation X than other smart speaker brands
  • Doss is more popular among female owners of smart speakers than male owners of smart speakers
  • Doss has a larger share of owners with a high income than other smart speaker brands
  • Doss owners are more likely to live in megacities than the average consumer
  • Safety and security is less important to Doss owners than to other owners of smart speakers

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