Smartphones: Xiaomi/Mi users in Italy

Consumer ��ƽ�� report

This report offers the reader a comprehensive overview of Xiaomi/Mi users in Italy: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Xiaomi/Mi users in Italy (''brand users'') against Italian smartphone users in general (''category users''), and the overall Italian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the ��ƽ�� Consumer ��ƽ�� Global survey, an international survey that covers more than 15,000 brands across 32 countries.

Description
Content

Selected insights on smartphones: Xiaomi/Mi users in Italy

The age distribution of Xiaomi/Mi users and smartphone users overall is fairly similar
There is a fairly even split of male and female Xiaomi/Mi users
Xiaomi/Mi has a smaller share of users with a high income than other smartphone brands
Smartphone users in general and Xiaomi/Mi users specifically, live in similar type of communities
An honest and respectable life is more important to Xiaomi/Mi users than to other smartphone users

Overview

Introduction

Management summary

Brand usage
Key insights

Demographic Profile

Life stages
Gender
Education
Income
Household classification
Type of community
LGBTQ+

Consumer lifestyle

Life values
Innovation

Consumer attitudes

Attitudes towards the corresponding industry
Challenges facing the country
Politics

Marketing touchpoints

Internet usage by device
Social media usage
Media usage

Appendix

Consumer ��ƽ�� Global survey
Authors

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