Laptops: Apple / Mac owners in Germany

Consumer ��ƽ�� report

This report offers the reader a comprehensive overview of Apple / Mac owners in Germany: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Apple / Mac owners in Germany (''brand users'') against German laptop owners in general (''category users''), and the overall German consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the ��ƽ�� Consumer ��ƽ�� Global survey, an international survey that covers more than 15,000 brands across 32 countries.

Description
Content

Selected insights on laptops: Apple / Mac owners in Germany

There is a fairly even split of male and female Apple / Mac owners
Compared to average consumers, Apple / Mac owners are less likely to live in a single household
Apple / Mac owners are more likely to have sports and fitness as a hobby than other laptop owners

Overview

Introduction

Management summary

Brand usage
Key insights

Demographic Profile

Life stages
Gender
Education
Income
Household classification
Type of community
LGBTQ+

Consumer lifestyle

Life values
Innovation

Consumer attitudes

Attitudes towards the corresponding industry
Challenges facing the country
Politics

Marketing touchpoints

Internet usage by device
Social media usage
Media usage

Appendix

Consumer ��ƽ�� Global survey
Authors

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