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Cosmetics and personal care market in Indonesia

Statistics report on the cosmetics and personal care market in Indonesia

This report presents statistics on the cosmetics and personal care market in Indonesia. Data compiled in this report provides a general overview of the cosmetics and personal care market worldwide as well as in Indonesia, followed by facts and figures on the key segments, leading brands, market players, international trade, and consumer behavior.

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Table of contents

Overview

7
  • Premium Forecast Revenue of the cosmetics industry worldwide 2018-2031
  • Premium Forecast Revenue in the beauty & personal care market in Indonesia 2018-2031
  • Premium Forecast Distribution of sales channels of beauty and personal care in Indonesia 2021-2029
  • Premium Forecast ARPU in the cosmetics segment in Indonesia 2018-2031
  • Premium Forecast ARPU in the personal care segment in Indonesia 2018-2031
  • Premium Statistic YoY value growth rate of the personal care segment in Indonesia Q3 2018 - Q3 2024
  • Premium Statistic Leading purchase channels for cosmetics Indonesia 2024

Key segments

6
  • Premium Forecast Revenue in beauty & personal market in Indonesia 2024, by segment
  • Premium Forecast Revenue in the personal care segment in Indonesia 2018-2031
  • Premium Forecast Revenue of the skin care industry in Indonesia 2018-2031
  • Premium Forecast Revenue of the cosmetics industry in Indonesia 2018-2031
  • Premium Forecast Revenue in the fragrances segment in Indonesia 2018-2031
  • Premium Forecast Revenue of the beauty tech market in Indonesia 2018-2031

Leading brands

8
  • Premium Statistic Most used cosmetics brands Indonesia 2024
  • Premium Statistic Preferred skincare brands Indonesia 2023, by origin
  • Premium Statistic Leading local skincare brands Indonesia 2023
  • Premium Statistic Leading imported skincare brands Indonesia 2023
  • Premium Statistic Leading facial serum and essence brands on Shopee Indonesia 2024, by market share
  • Premium Statistic Leading face cleanser brands on Shopee Indonesia 2025, by market share
  • Premium Statistic Leading sunscreen brands on Shopee Indonesia 2024, by market share
  • Premium Statistic Personal care brand preference in Indonesia 2023, by penetration rate

Market players

4
  • Premium Statistic Net sales of PT Mandom Indonesia Tbk FY 2016-2023
  • Premium Statistic Net sales of home and personal care of PT Unilever Indonesia Tbk FY 2013-2023
  • Premium Statistic Net sales of PT Martina Berto Tbk FY 2016-2023
  • Premium Statistic Net sales of PT Mustika Ratu Tbk FY 2016-2023

International trade

6
  • Premium Statistic Export value of cosmetic and toilet preparations Indonesia 2016-2023
  • Premium Statistic Import value of cosmetic and toilet preparations Indonesia 2016-2023
  • Premium Statistic Export value of beauty or makeup and skin care preparations Indonesia 2023 by country
  • Premium Statistic Import value of beauty or makeup and skin care preparations Indonesia 2025 by country
  • Premium Statistic Export volume of cosmetic and toilet preparations Indonesia 2016-2023
  • Premium Statistic Import volume of cosmetic and toilet preparations Indonesia 2016-2023

Consumer behavior

7
  • Premium Statistic Purchase frequency of cosmetics Indonesia 2024
  • Premium Statistic Leading priorities when buying cosmetics Indonesia 2024
  • Premium Statistic Types of cosmetics used by consumers Indonesia 2024
  • Premium Statistic Sources of skincare awareness Indonesia 2023
  • Premium Statistic Leading skincare claims Indonesia 2023
  • Premium Forecast Most used personal care product by category in Indonesia 2024
  • Premium Forecast Most popular categories for online purchases in Indonesia 2024
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