ÌÇÐÄÆƽâ°æ

Topics of the survey

• Christmas & COVID-19
• Thanksgiving & Black Friday
• Holiday season traditions
• Christmas decorations
• Advent calendars
• Christmas traditions
• Christmas gifts
• Christmas trees
• New Year's Eve
• Salary Bonus
• Demographics

• Method: Online Survey
• Survey name: ÌÇÐÄÆƽâ°æ Holiday Special 2020 - United States
• Region: USA
• Number of respondents: 1,038
• Age of respondents: 18 years and older
• Type of respondents: U.S. online population
• Survey time period: November 11 to 12, 2020

• Gender
• Age
• Region

Christmas & COVID-19

• When you think of the COVID-19/Corona pandemic during Christmas time, which of the following statements do you agree with?'
• Which of these Christmas traditions and activities will you give up this year due to the COVID-19/Corona pandemic?'

Thanksgiving & Black Friday

• How will you (mainly) be celebrating this year's Thanksgiving?'
• Why do you not plan to celebrate Thanksgiving this year?'
• Where will you be celebrating this year’s Thanksgiving? Please check all that apply.'
• What does Thanksgiving mean to you personally? Please check all that apply.'
• How likely are you to shop on ...? / Black Friday'
• How likely are you to shop on ...? / Cyber Monday'
• If you keep thinking about Black Friday and Cyber Monday now: In which product categories do you expect the best deals while shopping?'
• What time do you plan to begin your shopping in a physical store on Black Friday?'
• How will your total spendings on Black Friday and Cyber Monday most likely compare with last year's spendings?'

Holiday season traditions

• Which of the following statements do you agree with?'
• Do you celebrate Christmas / the holiday season this year?'
• Are you looking forward to this year's Christmas / holiday season?'
• When you think about Christmas / the holiday season: What are you looking forward to?'
• Where are you going to spend this year's holidays?'
• Who are you going to spend this year's holidays with?'
• How many days are you going to take off during this year's holiday season?'
• Which of the following traditions are an essential part of the holiday season for you?'

Christmas decorations

• Where do you look for inspiration for Christmas decorations?'
• Where do you buy your Christmas decorations this year?'
• Where do you usually buy your Christmas decorations?'
• How much do you plan to spend on Christmas decoration this year? Please du not include advent calendars and Christmas trees here. If you don't know exactly, please estimate.

Advent calendars

• Will you have an advent calendar for yourself this year? If you'll have several advent calendars, please choose all that apply.'
• How much are you planning to spend on each one of your advent calendars? If you make the calendar yourself, please add up all the expected expenses.
• What is your own advent calendar usually filled with?'
• Are you planning to give an advent calendar as a gift this year?'
• Who are you probably going to give an advent calendar to this year?'

Christmas traditions

• The following questions are again about the actual Christmas holidays: Which dishes are you planning to have?'
• How will your dinner on Christmas day be prepared this year?'
• How is your dinner on Christmas day usually prepared?'
• What do you plan to do on Christmas day this year?'
• What do you usually do on Christmas day?'
• When is the (main) time to open gifts in your home?'
• How do you usually unwrap gifts?'
• Will you go to parties over the Christmas holidays this year?'
• Do you usually go to parties over the Christmas holidays?'

Christmas gifts

• When do you plan to start shopping for Christmas gifts this year?'
• When do you usually start shopping for Christmas gifts?'
• Who are you going to give a Christmas gift to this year?'
• How many Christmas gifts (in number) are you planning to give this year? If you Don't know exactly, please estimate.'
• What kind of Christmas gift would you personally be happy about?'
• What are you probably going to give this year for Christmas?'
• How much do you plan to spend on Christmas gifts approximately? / For myself'
• How much do you plan to spend on Christmas gifts approximately? / For my partner'
• How much do you plan to spend on Christmas gifts approximately? / For every child'
• How much do you plan to spend on Christmas gifts approximately? / For my mother'
• How much do you plan to spend on Christmas gifts approximately? / For my father'
• How much do you plan to spend on Christmas gifts approximately? / For every sibling'
• How much do you plan to spend on Christmas gifts approximately? / For my grandparents'
• How much do you plan to spend on Christmas gifts approximately? / For my parents-in-law'
• How much do you plan to spend on Christmas gifts approximately? / Per friend'
• How much do you plan to spend on Christmas gifts approximately? / Per grandchildren'
• How much do you plan to spend on Christmas gifts approximately? / Other relatives'
• Compared to last year: Do you plan to spend more or less on Christmas gifts?'
• Where do you buy your Christmas gifts?
• When you buy gifts online, how do you prefer to buy them?'
• From which online stores do you buy your Christmas gifts?
• And from which online stores do you buy your Christmas gifts?
• Where do you prefer to buy Christmas presents?'
• Which Christmas gifts do you prefer to buy online rather than in a store? / Books, eBooks'
• Which Christmas gifts do you prefer to buy online rather than in a store? / Computer, computer accessories'
• Which Christmas gifts do you prefer to buy online rather than in a store? / Decoration articles'
• Which Christmas gifts do you prefer to buy online rather than in a store? / Board games, toys, dolls, etc.'
• Which Christmas gifts do you prefer to buy online rather than in a store? / Vouchers / gift cards'
• Which Christmas gifts do you prefer to buy online rather than in a store? / Household appliances'
• Which Christmas gifts do you prefer to buy online rather than in a store? / Clothing, textiles, shoes'
• Which Christmas gifts do you prefer to buy online rather than in a store? / Cosmetics, perfume, body care'
• Which Christmas gifts do you prefer to buy online rather than in a store? / Food, drinks'
• Which Christmas gifts do you prefer to buy online rather than in a store? / Furniture'
• Which Christmas gifts do you prefer to buy online rather than in a store? / Travel'
• Which Christmas gifts do you prefer to buy online rather than in a store? / Jewelry and watches'
• Which Christmas gifts do you prefer to buy online rather than in a store? / Smartphones, tablets and accessories'
• Which Christmas gifts do you prefer to buy online rather than in a store? / Event tickets'
• Which Christmas gifts do you prefer to buy online rather than in a store? / Consumer electronics'

Christmas trees

• Are you going to put up a Christmas tree this year? If you put up several Christmas trees, please think of your main one.'
• Where do you usually buy your Christmas tree?'
• How much are you planning to spend on this year's Christmas tree? If you Don't know exactly, please estimate.'
• When do you usually put up your Christmas tree?'
• And when do you usually take down your Christmas tree again?'
• What kind of decorations do you usually decorate your Christmas tree with?'

New Year's Eve

• The following questions are about New year's. Which of the following statements do you agree with?'
• What are the essential parts of a New year's celebration for you?'
• Where do you plan to spend your New year's Eve this year?'
• Where do you usually spend your New year's Eve?'
• Which alcoholic drinks do you consume on New year's Eve?'
• Which champagne / sparkling wine do you buy for New year's Eve?'
• Do you plan to make New year's resolutions?'
• What are your New year's resolutions?'

Salary Bonus

• In what industry / sector do you currently work?'
• What position do you hold in your company?'
• Does your employer have a variable salary component or a bonus agreement?'
• How high is your variable salary component or bonus this year compared to your (gross) monthly basic income?'
• And what do you estimate, how high will your variable salary component or bonus this year compared to last year?'
• Were you employed by a company last December?'
• Did you receive a Christmas bonus last year?'
• In your opinion, how likely are you to receive a Christmas bonus this year?'
• What do you estimate, how much will your Christmas bonus be in relation to your (gross) monthly income?'
• And what do you estimate, how high will your Christmas bonus be compared to last year?'
• How satisfied are you with your employer regarding the handling of Christmas bonuses?'
• What do you plan to do with your Christmas bonus?

Demographics

• What is your gender?'
• How old are you?'
• How old are you?'
• What is your marital status?'
• Which of the following best describes you?'
• Where do you currently live?'
• Where do you currently live? (categorized)'
• What is the highest level of education you have completed?'
• "If you add up everything: About how high is the annual gross income that your total household disposes of, before tax and contributions? (categorized)' "
• Which of the following categories best describes your current employment status?'
• If you add up everything: About how high is the annual gross income that your total household disposes of, before tax and contributions?'
• How big is the town you live in?'
• In what type of community do you live?'
• What is your current living situation (main residence)?'
• How many people – including yourself and all children – permanently live in your household?'
• How many children and teenagers below 14 years of age permanently live in your household, no matter if they are your natural children or not?'
• Typology based on "Household size" and "Children under 14 years of age in household'
• Out of the following list, which are the 3 most important aspects to you in life? Please choose exactly 3.