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Private label food market in the U.S.

Statistics report on the private label food market in the U.S.

This report provides statistical information about the private label food market in the United States. It offers an overview of the industry as well as data on category sales, retailer brands, and consumer behavior.

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Table of contents

Overview

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  • Premium Statistic Private label dollar sales in the U.S. 2019-2025
  • Premium Statistic Private label unit sales volume in the U.S. 2019-2024
  • Premium Statistic Private label dollar share of consumer goods in the U.S. 2019-2025
  • Premium Statistic Unit share of private labels in the U.S. 2022-2023
  • Premium Statistic Private label unit share of consumer goods in the U.S. 2019-2025
  • Premium Statistic Food and nonfood departments store brand dollar sales growth U.S. 2025
  • Premium Statistic Dollar share of private labels in the U.S. 2025, by department
  • Premium Statistic Unit share of private labels in the U.S. 2025, by department

Sales

3
  • Premium Statistic Private brand food and beverage sales in the U.S. 2019-2023
  • Premium Statistic Private brand food and beverage sales volume in the U.S. 2019-2023
  • Premium Statistic Food & beverage private brand unit share in the U.S. 2019-2023

Categories

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  • Premium Statistic Edible private label product sales value in the U.S. 2025, by category
  • Premium Statistic Edible private label product dollar share in the U.S. 2025, by category
  • Premium Statistic Private label packaged food market share in the U.S. by category 2022
  • Premium Statistic Private label packaged food market size in the U.S. by category 2022
  • Premium Statistic Private label packaged food growth rate in the U.S. by category 2018-2022
  • Premium Statistic Pantry categories private label and name brand dollar share in the U.S. 2019-2023
  • Premium Statistic Pantry categories private label and name brand unit share in the U.S. 2019-2023

Retailer brands

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  • Premium Statistic Share of CPG private labels sales in the U.S. 2025, by retailer
  • Premium Statistic Share of brick & mortar CPG private labels sales in the U.S. 2023, by retailer
  • Premium Statistic Share of online private label sales in the U.S. 2023, by brand
  • Premium Statistic Private label packaged food product launches in the U.S. by company 2019-2023

Consumer behavior

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  • Basic Statistic Shoppers' reasons for buying private labels in the U.S. 2025
  • Premium Statistic Brand preference for food products among consumers in the U.S. 2023
  • Premium Statistic U.S. consumers who buy store brands to save money by income 2022-2023
  • Premium Statistic U.S. private label share of CPG categories expenditure by income 2023
  • Basic Statistic CPG private label brands household penetration rate U.S. 2025
  • Premium Statistic Private label awareness and purchase according to U.S. Gen Z 2023
  • Premium Statistic Brand preference for food products among consumers in the U.S. by gender 2023
  • Premium Statistic Brand preference for food products among consumers in the U.S. by age 2023
  • Premium Statistic Private label key qualities according to U.S. Gen Z 2023
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