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Arts and culture digitization in Italy

Statistics report on arts and culture digitization in Italy

This report presents a range of selected statistics about digitization in the arts and cultural industry in Italy. Apart from providing figures on the application of digital technologies, advertising, and the digital content market value, it also focuses on social media usage and presence. Moreover, it shows data about the most common digital cultural activities among Italians as well as downloads, daily, and monthly active users of the Google Arts and Culture app.

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Table of contents

Advertising and digital content

3
  • Premium Statistic Advertising and digital content market value in Italy 2021, by category
  • Premium Statistic Advertising and digital content market value of entertainment in Italy 2017-2021
  • Premium Statistic Advertising and digital content market value of music in Italy 2017-2021

Application of digital technologies

5
  • Premium Statistic Share of museums providing AR technologies Italy 2020
  • Premium Statistic Share of museums providing VR technologies in Italy 2020
  • Premium Statistic Share of museums providing video game tools in Italy 2020
  • Premium Statistic Share of museums providing QR codes or Beacon technologies in Italy 2020
  • Premium Statistic Share of museums providing chatbots in Italy 2020

Social media usage

6
  • Premium Statistic Share of museums having a social media account 2017-2020, by platform
  • Premium Statistic Average number of posts published by museums on social media 2019-2020, by platform
  • Premium Statistic Share of museums with a social media & digital marketing manager in Italy 2020
  • Premium Statistic Preferred social media among Italians to follow museums 2020, by gender
  • Premium Statistic Preferred social media among Italians to follow museums 2020, by age group
  • Premium Statistic Preferred social media among Italians to follow museums 2020, by macro-region

Social media presence

6
  • Premium Statistic Breakdown of the Colosseum's social media fan base October 2020
  • Premium Statistic Breakdown of the Uffizi Galleries' social media fan base October 2020
  • Premium Statistic Breakdown of the Pompeii archeological sites' social media fan base October 2020
  • Premium Statistic Breakdown of the Museo Egizio - Turin's social media fan base October 2020
  • Premium Statistic Breakdown of the Royal Palace of Caserta social media fan base October 2020
  • Premium Statistic Breakdown of the Palace of Venaria social media fan base October 2020

Google Arts & Culture

3
  • Premium Statistic Monthly Google Arts & Culture app downloads in Italy 2020-2021, by store
  • Premium Statistic Google Arts & Culture daily active users (DAU) in Italy 2020-2021, by store
  • Premium Statistic Google Arts & Culture monthly active users (MAU) in Italy 2020-2021, by store

Digital cultural activities

3
  • Premium Statistic Digital cultural activities among Italians 2020, by gender
  • Premium Statistic Digital cultural activities among Italians 2020, by age group
  • Premium Statistic Digital cultural activities among Italians 2020, by macro-region
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