Chelsea FC fans in England 2018/19 report

Consumer ��ƽ�� report

This fan report on Chelsea FC is based on data from the European Football Benchmark 2018 which, as a GCS Special, is part of the ��ƽ�� Global Consumer Survey. 3,167 football fans in England (407 of them being fans of Chelsea FC) answered questions about clubs, sponsors, and football as a game and as a business.

Topics of this report include

Chelsea FC fans' demographic profile
Club image
European football
Media and social media
Fan merchandise

Report Details

Chelsea FC fans in England 2018/19 report

Pages: 28 Pages
Format: PDF
Language: English
Released: August 2020
Access: Download from this page

Price: New price:$495 USD

Deep dive into your focus topic
Valid consumer insights
Based on representative surveys

Content

Overview

Introduction
Club popularity

Chelsea FC fans’ demographic profile

General demographics
Life values
Sporting interests
Attitudes towards football

Club image

Like and dislike – Chelsea FC fans
Like and dislike – all football fans

European Football

European leagues
European cups

Media and social media

Following football games
Information behavior
Website types
App types
Social media posts
Social media

Fan merchandise

Merchandise ownership
Merchandise spending
Sports brands

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