Pets in the UK 2022

Consumer ��ƽ�� data table

We are going to let the cat out of the bag. Does the United Kingdom prefer cats over dogs? Or are they maybe outnumbered by others pets like birds, fish, other small animals, reptiles or even insects when it comes to the ownership of pets? Did the Pandemic convince more people to open their hearts and homes to a furry, scaley or feathery friend?

��ƽ�� surveyed 1,045 UK pet owners about everything there is to know regarding their pet(s). In this Survey Data Table, you can find data on pet acquisition and costs, as well as the type, duration and number of pets owned. It also offers insights into purchase channels and spending habits of pet owners regarding the required supplies, equipment, and food for their pet(s) and provides detailed information on pet health, insurance, and hygiene. Additional questions cover pet-related media.

The Survey Data Table contains the complete tables for the survey including various column headings.

Report Details

Pets in the UK 2022

Pages: 767 Pages
Format: Excel (XLSX)
Language: English
Released: December 2022
Access: Download from this page

Price: New price:$995 USD

Deep dive into your focus topic
Valid consumer insights
Based on representative surveys

Description
Content

Topics of the survey

Pet characteristics
Pet acquisition
Pet supply shops
Pet food general
Dog food
Cat food
Small animal food
Fish food
Bird food
Litter & equipment
Health & insurance
Care products
Media & other
Characteristics & demographics

Design of the survey

Method: Online survey
Survey name: Pets: United Kingdom
Region: United Kingdom
Number of respondents: 1045
Age of respondents: 18 years and older
Type of respondents: residential online population who own a pet
Survey time period: 16 November 2022 to 23 November 2022

Column headings

Gender
Age (as in quota)
Annual household income - United Kingdom
Pet ownership by type

Visit the Global Consumer Survey for in-depth DIY analyses of this survey's data.

Pet characteristics

Do you have one or more pets in your household? Please do not include horses or other hoofed animals
Which of these pets do you have in your household?
Recode based on "Which of these pets do you have in your household?"
How long have you been keeping a pet in your household?
How many pets do you have in your household?
How many pets do you have in your household? / dogs
How many pets do you have in your household? / cats
How many pets do you have in your household? / mice
How many pets do you have in your household? / rats
How many pets do you have in your household? / rabbits
How many pets do you have in your household? / hamsters
How many pets do you have in your household? / guinea pigs
How many pets do you have in your household? / parrots
How many pets do you have in your household? / budgies
How many pets do you have in your household? / fish
How many pets do you have in your household? / snakes
How many pets do you have in your household? / spiders
How many pets do you have in your household? / other small animals
How many pets do you have in your household? / other birds
How many pets do you have in your household? / other reptiles
How many pets do you have in your household? / other insects
How many pets do you have in your household? / other pets
Please indicate the sex for each dog.
What kind of dog/dogs do you have?
What breed is / are your dog(s)?
What breed is / are your dog(s)?
What breed is / are your dog(s)?
Please indicate the sex for each cat.
What kind of cat/cats do you have?

Pet acquisition

Which of these statements about pets do you agree with?
To what extent were you involved in choosing your pet(s)?
What was the purchase price of your pet? Please think of the pet you bought last. / dogs
What was the purchase price of your pet? Please think of the pet you bought last. / cats
What was the purchase price of your pet? Please think of the pet you bought last. / small animals
What was the purchase price of your pet? Please think of the pet you bought last. / birds
What was the purchase price of your pet? Please think of the pet you bought last. / fish
What was the purchase price of your pet? Please think of the pet you bought last. / other pets
Where did you get your dog from. If you have more than one dog please think about the dog you acquired last.
Where did you get your cat from. If you have more than one cat please think about the cat you acquired last.
Where did you get your pet (except dogs and cats) from. If you have more than one pet please think about the pet you acquired last.
What motivated you most to get a pet?
Which concerns did you have when you bought a pet?
How long did you think about/plan before you got your last pet?
How likely is it that you will get a new/additional pet within the next 12 months?

Pet supply shops

Which of these statements about shops / stores for pet supplies do you agree with?
Where have you bought pet supplies in the past 12 months?
Where have you bought pet supplies in the past 12 months?
Why do you mainly buy pet supplies online rather than visiting a store?
Why do you mainly buy pet supplies at a store rather than online?
From which of the following online platforms have you bought pet supplies in the past 12 months?
Which of these online shops that offer pet supplies do you know, if only by name?
From which of these online shops have you bought pet supplies in the past 12 months?
Which of these stores (not online) that offer pet supplies are known to you, even if only by name?
In which of these stores (not online) for pet supplies have you shopped in the past 12 months?

Pet food general

Which of these statements about pet food do you agree with?
Do you always buy pet food from the same brand?
Do you know or use feeding plans created by experts that are exactly tailored to the needs of your pet?

Dog food

What kind of food do you give your dog? / Dry food
What kind of food do you give your dog? / Wet food
What kind of food do you give your dog? / Compound food (dry & wet food together)
What kind of food do you give your dog? / Snacks/treats
What kind of food do you give your dog? / Fresh food (meat, vegetables, fruit)
What kind of food do you give your dog? / Self-prepared food
What kind of food do you give your dog? / Leftovers
What kind of food do you give your dog? / Special nutrition/food supplements
What kind of food do you give your dog? / BARF food (Biologically appropriate raw food)
Do you pay attention to certain diets when feeding your dog?
Where have you bought dog food /-snacks or special food in the past 12 months?
Where have you mainly bought dog food in the past 12 months?
When buying dog food, what are the most important criteria?
Where have you mainly bought dog snacks in the past 12 months?
When buying dog snacks, what are the most important criteria?
Where have you mainly bought special food / food supplements in the past 12 months?
When buying special nutrition/food supplements, what are the most important criteria?
Which of these brands of dog food do you know, if only by name?
From which of these brands have you bought dog food in the past 12 months?
From which of these brands have you bought dog snacks in the past 12 months?
From which of these brands have you bought special food / food supplements for dogs in the past 12 months?
On average, how much do you spend per month and per dog on dog food and snacks (excluding special food / food supplements)?
On average, how much do you spend per month and per dog on special nutrition/food supplements?

Cat food

What kind of food do you give your cat? / Dry food
What kind of food do you give your cat? / Wet food
What kind of food do you give your cat? / Compound food (dry & wet food together)
What kind of food do you give your cat? / Snacks / treats
What kind of food do you give your cat? / Fresh food (meat, vegetables, fruit)
What kind of food do you give your cat? / Leftovers
What kind of food do you give your cat? / BARF food (Biologically appropriate raw food)
What kind of food do you give your cat? / Special nutrition / food supplements
Do you pay attention to certain diets when feeding your cat?
Where have you bought cat food/snacks or special food in the past 12 months?
Where have you mainly bought cat food in the past 12 months?
When buying cat food, what are the most important criteria?
Where have you mainly bought cat snacks in the past 12 months?
When buying cat snacks, what are the most important criteria?
Where have you mainly bought special food / food supplements in the past 12 months?
When buying special food / food supplements for cats, what are the most important criteria?
Which of these cat food brands do you know, if only by name?
From which of these brands have you bought cat food in the past 12 months?
From which of these brands have you bought cat snacks in the past 12 months?
From which of these brands have you bought special food / food supplements for cats in the past 12 months?
On average, how much do you spend per month and per cat on cat food and snacks (excluding special food / food supplements)?
On average, how much do you spend per month and per cat on special food / food supplements?

Small animal food

What do you feed your small animals?
Where have you bought food, snacks, or special food for small animals in the past 12 months?
When buying food/snacks for small animals, what are the most important criteria?
Which of these brands for small animal food and snacks do you know, even if only by name?
From which of these brands have you bought small animal food or snacks in the past 12 months?

Fish food

What do you feed your fish?
Where have you bought fish food or special food in the past 12 months?
When buying fish food, what are the most important criteria?
Which of these brands of fish food do you know, if only by name?
From which of these brands have you bought fish food in the past 12 months?
How much do you spend on fish food on average per month? If you're not sure, please estimate.

Bird food

What do you feed your bird?
Where have you bought food, snacks, or special food for birds in the past 12 months?
When buying food/snacks for birds, what are the most important criteria?
Which of these brands for bird food or bird snacks do you know, even if only by name?
From which of these brands have you bought bird food/snacks in the past 12 months?

Litter & equipment

Where have you bought litter for pets in the past 12 months?
What do you pay particular attention to when buying litter?
From which of these brands have you bought cat litter in the past 12 months?
How much do you spend on cat litter on average per month? If you're not sure, please estimate.
From which of these brands have you bought small animal litter in the past 12 months?
How much do you spend on average per month on small animal litter? If you're not sure, please estimate.
Where have you bought pet supplies in the past 12 months?
What type of pet equipment do you currently own?
Which of your pet equipment is automated (works automatically and without direct operator intervention) or smart (devices that can communicate with each other through the Internet)?
How much money do you spend on pet accessories on average per year? If you're not sure, please estimate.

Health & insurance

Which of these statements do you agree with?
What issues or ill health has/have your pet(s) had in the past 12 months?
How often have you consulted a veterinarian in the past 12 months?
What were the reasons for consulting the veterinarian in the past 12 months
Do you administer medication to your pet? Not including food supplements or special food.
What kind of health insurance do you have for your pet(s)?
How much do you spend on average per year and per animal for pet health insurance?
Have you taken out a liability insurance policy for your pet(s)?
How much do you spend on average per year and per animal for pet liability insurance?

Care products

Which of these hygiene or care products for pets do you have in your household?
Where have you bought hygiene or care products for your pet in the past 12 months?

Media & other

Which of the following statements apply to you?
What do you do with your pet(s) when you go on (short) vacation?
Where do you obtain information about pets?
Which of the following pet-related TV shows have you watched in the past 12 months?

Characteristics & demographics

What is your gender?
How old are you?
How old are you?
How old are you?
What is your marital status?
Do you consider yourself part of the LGBTQ+ community?
What is your gender identity?
Which of the following best describes you?
Which of the following best describes you?
Where do you currently live?
Where do you currently live?
Which of the following categories best describes your current employment status?
Now a few questions about yourself: What is the highest level of education you have completed?
Now a few questions about yourself: What is the highest level of education you have completed?
If you add up everything: About how high is the annual gross income that your total household disposes of, before tax and contributions?
Recode based on "If you add up everything: About how high is the annual gross income that your total household disposes of, before tax and contributions?"
How many people – including yourself and all children – permanently live in your household?
How many children and teenagers below 14 years of age permanently live in your household, no matter if they are your natural children or not?
Recode based on "How many people – including yourself and all children – permanently live in your household?" and "How many children and teenagers below 14 years of age permanently live in your household, no matter if they are your natural children or not?"
Who do you currently live with?
Recode based on "Who do you currently live with?"
Recode based on "Who do you currently live with?"
How big is the town you live in?
Recode based on "How big is the town you live in?"
In what type of community do you live?
What is your current living situation (main residence)?
Out of the following list, which are the 3 most important aspects to you in life? Please choose exactly 3.

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