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Health and wellness food trends in Europe

Statistics report on health and wellness food and drink trends in Europe

This report contains a range of facts and figures on health and wellness food and drink trends in Europe. An overview of the market is provided first. Chapters detail major developments about meat consumption, meat substitutes, organic products, and other sub-segments.

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Table of contents

Overview

7
  • Premium Statistic Regularly consumed groceries in the EU-27 in 2026
  • Premium Statistic Consumers' attitudes towards food in the EU-27 in 2025
  • Premium Statistic Consumers' purchase criteria for food in the EU-27 in 2026
  • Premium Statistic Share of consumers in the EU-27 trying to eat healthy in 2025, by age group
  • Premium Statistic Share of consumers in the EU-27 that cannot afford to eat healthy 2025, by age group
  • Premium Statistic Share of consumers with food intolerances in the EU-27 2025, by age group
  • Premium Statistic Consumers in the EU-27 avoiding artificial flavors & preservatives 2025, by age group

Diets

9
  • Premium Statistic Types of diets and nutritional habits followed in the EU-27 in 2025
  • Premium Forecast Vegetarianism and veganism among young adults in selected European countries 2025
  • Premium Forecast Share of people following a vegetarian diet in Europe 2025, by country
  • Premium Forecast Share of people following a vegan diet in Europe 2025, by country
  • Premium Forecast Share of pescetarians in selected European countries in 2025
  • Premium Forecast Share of people following a flexitarian diet in Europe 2025, by country
  • Premium Forecast Share of consumers following a gluten-free diet in selected European countries 2025
  • Premium Forecast Share of consumers following a lactose-free diet in selected European countries 2025
  • Premium Forecast Share of people following a low- or no carb diet in Europe 2025, by country

Organic food

8
  • Basic Statistic European Union and Europe: organic retail sales value from 2004 to 2024
  • Premium Statistic Organic products: retail sales value in selected countries in Europe in 2024
  • Premium Statistic Distribution of organic retail sales in Europe in 2023
  • Premium Statistic Retail sales share of organic products in selected countries in Europe in 2024
  • Premium Statistic Per capita consumption of organic food in the European Union (EU-27) 2005-2023
  • Premium Statistic Organic food: per capita spending in selected countries in Europe 2024
  • Premium Statistic Organic market share of meat in selected countries in Europe 2024, by country
  • Premium Statistic Market share of organic bread in selected countries Europe 2023

Meat consumption

4
  • Premium Statistic Meat consumption volume in the European Union (EU-27) from 2022-2035
  • Premium Statistic Per capita consumption of meat in EU-27 2012-2035, by type
  • Premium Statistic Share of consumers in the EU-27 that eat meat in 2025, by age group
  • Premium Forecast Share of vegetarians, vegans, and pescatarians in selected European countries in 2025

Meat substitutes

5
  • Premium Forecast Revenue of the meat substitutes industry in the EU-27 2018-2030
  • Premium Statistic Meat substitutes market size in selected countries in Europe 2025
  • Premium Statistic Sales value of plant-based food in Europe in 2022, by category
  • Premium Forecast Per-capita consumption of meat substitutes in the EU-27 2018-2029
  • Premium Statistic Consumers who regularly consumed meat substitutes in Europe in 2026, by country

Sweeteners

3
  • Premium Forecast Revenue of the sweeteners industry in the EU 2018-2031
  • Premium Forecast Consumption volume in the sweeteners segment in the EU 2018-2031
  • Premium Forecast Average per capita consumption of sweeteners in the EU 2018-2031
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