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Consumer behavior of pet owners in Italy

Statistics report on consumer behavior of pet owners in Italy

This report shows data on behavior of pet owners in Italy. After an overview on ownership of dogs, cats, birds, fish, and hamsters, the report focuses on behavior of pet owners under different perspectives. Specifically, the second chapter illustrates data on expenditure and purchases, while the third one focuses on pet care The fourth and fifth chapters provides data on pet food and pet brands. A sixth chapter focuses on pet owners' behavior during travel and work. The last chapter depicts data on consumer behavior from the perspective of veterinaries.

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Table of contents

Overview

6
  • Premium Forecast Household pets in Italy 2025
  • Premium Statistic Cat and dog owning households in Italy 2014-2023
  • Premium Statistic Share of bird-owners on total pet owners in Italy 2022-2025
  • Premium Statistic Share of fish-owners on total pet owners in Italy 2022-2024
  • Premium Statistic Share of hamster owners among pet owners in Italy 2022-2024
  • Premium Statistic How Italian respondents happened to own a pet 2024

Expenditure and purchase

7
  • Premium Statistic Favorite purchase locations for pet products in Italy in 2023
  • Premium Statistic Monthly expenditure for pet care and supplies in Italy 2025
  • Basic Statistic Yearly expenditure for pet toys and gadgets in Italy 2025
  • Basic Statistic Italy: pets' medical care and pharmaceuticals yearly expenditure 2025
  • Basic Statistic Italy: CPG private labels sales value and volume growth in pet care retail 2023
  • Basic Statistic Italy: CPG private labels sales value and volume growth in pet shops 2023
  • Basic Statistic Monthly consumer price index (CPI) of pet products in Italy 2022-2025

Pet care

6
  • Premium Statistic Benefits of having a cat in Italian households 2024
  • Premium Statistic Benefits of having a dog in Italian households 2024
  • Basic Statistic Time spent for taking care of pets in Italy 2024
  • Premium Statistic Time spent for taking care of pets in Italy 2024, by generation
  • Premium Statistic Main pet care activities according to dog owners Italy 2024
  • Premium Statistic Main pet care activities according to cat owners Italy 2024

Pet food

5
  • Premium Statistic Main factors when choosing food for pets in Italy 2025
  • Premium Statistic Share of Italians choosing pet food for it sustainable characteristics 2024
  • Premium Statistic Share of Italians willing to pay extra for sustainable pet food 2024
  • Basic Statistic Monthly pet food consumer price index (CPI) trends in Italy 2026
  • Premium Statistic CPG demand index of pet food in Italy 2023, by type of pet

Brands

3
  • Premium Statistic Most known pet food brands in Italy 2023
  • Premium Statistic Most purchased pet food brands in Italy 2023
  • Premium Statistic Pet food brands believed to be healthy by consumers in Italy 2023

Travel/work

4
  • Premium Statistic Share of pet owners traveling often with their pets in Italy 2024, by generation
  • Premium Statistic Main challenges when traveling with pets in Italy 2024
  • Premium Statistic Italians who wished they could bring their dog to work 2024
  • Premium Statistic Italians who wished they could bring their cat to work 2024

Veterinarians

4
  • Premium Statistic Frequency of veterinarian visits among dog owners in Italy 2024
  • Premium Statistic Frequency of veterinarian visits among cat owners in Italy 2024
  • Premium Statistic Motivation for veterinarian visits among dog owners in Italy 2024
  • Premium Statistic Motivation for veterinarian visits among cat owners in Italy 2024
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