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Toys and Games in France 2020 report

Consumer ÌÇÐÄÆÆ½â°æ report

Traditional games such as card and board games are still number one in French households. 53% of parents say that children should play outside and not sit in front of a screen​. On the contrary, 68% of the children aged 12 to 14 already own a smartphone and 66% already own a laptop/PC​.This report is based on the study "Toys & Games in France 2020" by ÌÇÐÄÆÆ½â°æ. Find out what toys are played with at what age and where parents buy toys. Explore what skills of their children parents try to encourage with toys.

Topics include:

  • Toy categories
  • Toy brands
  • Shopping and sources of inspiration
  • Purchase channel
  • Electronic toys
  • Electronic devices
  • Educational toys

Table of contents


Design of the survey

  • Method: Online survey
  • Study name: Toys and Games in France 2020
  • Region: France
  • Number of respondents: 1,000
  • Target group: Parents who have children below 14 years in their household (residential online population)
  • Survey time period: 19 Mar to 23 Mar 2020

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