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FMCG market in Vietnam

Statistics report on FMCG market in Vietnam

This statistics report provides key figures on the FMCG sector in Vietnam including data on key segments, consumption trends, and consumer behavior. Furthermore, it contains information on food and beverages, dairy, and personal care segments, which are the three major FMCG categories in the country.

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Table of contents

Overview

6
  • Premium Statistic Growth of retail sales of consumer goods and services Vietnam 2019-2025
  • Premium Statistic Production growth of food products in Vietnam 2015-2025
  • Premium Statistic Production growth of beverages in Vietnam 2015-2025
  • Premium Statistic Share of consumer goods imported in Vietnam 2022, by trade partner
  • Premium Statistic Most chosen FMCG brands in urban areas Vietnam 2023, by CRP
  • Premium Statistic Most chosen FMCG brands in rural areas Vietnam 2022, by penetration rate

Key indicators

5
  • Premium Statistic Value growth of FMCG categories in urban cities in Vietnam 2023
  • Premium Statistic Value growth of FMCG categories in rural areas in Vietnam 2023
  • Premium Statistic Monthly FMCG spending in urban Vietnam 2017-2021
  • Premium Statistic Monthly FMCG spending in rural Vietnam 2017-2021
  • Premium Statistic Import value of leading consumer goods in Vietnam 2023

E-commerce

4
  • Premium Statistic Consumer goods e-commerce spending growth in Vietnam 2023, by category
  • Premium Statistic Consumer goods e-commerce spending in Vietnam 2025, by category
  • Premium Statistic Number of e-commerce users in Vietnam 2018-2022
  • Premium Statistic Average annual revenue per e-commerce user on consumer goods 2019-2025

Food and beverages

8
  • Premium Statistic Food and beverages retail sales in Vietnam 2016-2023
  • Premium Statistic Food and beverages consumption Vietnam 2018-2024
  • Premium Statistic Annual packaged foods in-home value growth in rural areas Vietnam 2021-2023
  • Premium Statistic Annual packaged grocery in-home value growth in urban areas Vietnam 2021-2023
  • Premium Statistic Most chosen food brands in urban areas Vietnam 2024, by penetration rate
  • Premium Statistic Most chosen food brands in rural areas Vietnam 2022, by penetration rate
  • Premium Statistic Most chosen beverages brands in urban areas Vietnam 2022, by penetration rate
  • Premium Statistic Most chosen beverages brands in rural areas Vietnam 2022, by penetration rate

Dairy

7
  • Premium Statistic Milk and dairy products market revenue Vietnam 2020-2021
  • Premium Statistic Annual dairy in-home value growth in urban areas Vietnam 2021-2024
  • Premium Statistic Annual dairy in-home value growth in rural areas Vietnam 2021-2023
  • Premium Statistic Fresh milk production volume in Vietnam 2016-2023
  • Premium Statistic Powder milk production volume in Vietnam 2016-2023
  • Premium Statistic Most chosen dairy brands in urban areas Vietnam 2022, by penetration rate
  • Premium Statistic Most chosen dairy brands in rural areas Vietnam 2022, by penetration rate

Personal care

6
  • Premium Statistic Annual personal care value growth Vietnam 2021-2023, by degree of urbanization
  • Premium Statistic Shampoo and conditioner production volume in Vietnam 2013-2023
  • Premium Statistic Toothpaste production volume in Vietnam 2013-2023
  • Premium Statistic Shower cream and cleansing foam production volume in Vietnam 2016-2023
  • Premium Statistic Most chosen health and beauty brands in urban areas Vietnam 2023, by CRP
  • Premium Statistic Most chosen health and beauty brands in rural areas Vietnam 2022, by penetration rate

Leading FMCG companies

3
  • Basic Statistic Masan Group's net revenue FY 2014-FY 2022
  • Premium Statistic Vinamilk's profit before tax 2015-2023
  • Basic Statistic Sabeco's annual net revenue FY2013- FY2023

Consumer behavior

4
  • Premium Statistic Intention of purchase groceries online Vietnam 2022
  • Premium Statistic Most popular online product categories Vietnam 2023
  • Premium Statistic Willingness to pay more for sustainable products Vietnam 2023
  • Premium Statistic Preferred channels to buy beauty and care product Vietnam 2023
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