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Cosmetics market in Vietnam

Statistics report on the cosmetics market in Vietnam

This report gives an overview of the cosmetics market in Vietnam. It provides key figures on the market size, production and international trade, purchase channels, and the most popular brands of the cosmetics segment in the country. Furthermore, it presents information about e-commerce usage and consumer behavior within this sector.

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Table of contents

Overview

4
  • Premium Forecast Revenue of the cosmetics industry in APAC 2018-2030, by country
  • Premium Forecast Revenue in the beauty & personal care market in Vietnam 2018-2031
  • Premium Forecast ARPU in the beauty & personal care market in Vietnam 2018-2031
  • Premium Statistic Annual personal care value growth Vietnam 2021-2023, by degree of urbanization

Key indicators

4
  • Premium Forecast Revenue of the cosmetics industry in Vietnam 2018-2031
  • Premium Forecast Revenue of the cosmetics market in Vietnam 2018-2030, by segment
  • Premium Forecast ARPU in the cosmetics segment in Vietnam 2018-2031
  • Premium Statistic Preferred channels to buy beauty and care product Vietnam 2023

Production and consumption

4
  • Premium Statistic Shampoo and conditioner production volume in Vietnam 2013-2023
  • Premium Statistic Shower cream and cleansing foam production volume in Vietnam 2016-2023
  • Premium Statistic Toothpaste production volume in Vietnam 2013-2023
  • Premium Statistic Personal care consumption Vietnam 2018-2024

International trade

6
  • Premium Statistic Import value of cosmetic and skincare products in Vietnam 2016-2025
  • Premium Statistic Cosmetic and skincare products export value Vietnam 2016-2025
  • Premium Statistic Value of cosmetic imports in Vietnam 2023, by trade partner
  • Premium Statistic Value of cosmetics exports from Vietnam 2022, by trade partner
  • Premium Statistic Value of South Korean cosmetic imports to Vietnam 2016-9M 2023
  • Premium Statistic Korean skincare cosmetics import value Vietnam 2016-9M 2023

Retail and brands

4
  • Premium Statistic Number of cosmetic stores Vietnam 2023, by city
  • Premium Statistic Leading cosmetic retail chains Vietnam 2023, by number of stores
  • Premium Statistic Most chosen health and beauty brands in urban areas Vietnam 2023, by CRP
  • Premium Statistic Most chosen health and beauty brands in rural areas Vietnam 2022, by penetration rate

E-commerce

6
  • Premium Statistic Beauty and personal care e-commerce retail sales Vietnam 2017-2026
  • Premium Statistic E-commerce beauty sector revenue share Vietnam H1 2023, by product type
  • Premium Statistic E-commerce eye makeup market distribution in Vietnam 2022, by category
  • Premium Statistic E-commerce face makeup market distribution in Vietnam 2022, by category
  • Premium Statistic E-commerce lip makeup market distribution in Vietnam 2022, by category
  • Premium Statistic Leading cosmetics e-retailers in Vietnam 2023, by monthly traffic volume

Consumer behavior

6
  • Premium Statistic Most popular beauty and health products Vietnam 2023, by gender
  • Premium Statistic Makeup frequency of female consumers in Vietnam 2022
  • Premium Statistic Monthly spending on cosmetics among consumers in Vietnam 2022
  • Premium Statistic Share of consumers who search and purchase beauty products Vietnam 2022, by channel
  • Premium Statistic Influence of social media on cosmetics products Vietnam 2022, by generation
  • Premium Statistic Main considerations behind beauty and care product purchases Vietnam 2023, by gender
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