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Bath and shower products market in the U.S.

Statistics report on the bath and shower products market in the U.S.

This report presents a range of statistics and facts about the bath and shower products market in the United States. It provides a general overview of the market and retail sales figures in the United States. It also includes statistics regarding leading brands and a chapter on consumer behavior.

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Table of contents

Market overview

8
  • Premium Forecast Revenue in the beauty & personal care market worldwide 2018-2031
  • Premium Forecast Revenue growth of beauty & personal care worldwide 2019-2030
  • Premium Forecast Revenue of the shower & bath beauty & personal care industry worldwide 2018-2031
  • Premium Forecast Revenue in the hair care segment worldwide 2018-2031
  • Premium Forecast Revenue in the beauty & personal care market in the United States 2018-2031
  • Premium Forecast Revenue of the shower & bath beauty & personal care industry in the United States
  • Premium Forecast Revenue in the hair care segment in the United States 2018-2031
  • Premium Statistic Brand value of the leading personal care brands worldwide 2026

U.S. retail sales

8
  • Premium Statistic U.S. soap products sales by type 2024
  • Premium Statistic U.S. soap products unit sales by type 2024
  • Basic Statistic U.S. hair care sales 2025, by segment
  • Basic Statistic U.S. hair care unit sales by product category 2025
  • Premium Statistic U.S. shampoo dollar sales 2020-2025
  • Premium Statistic U.S. shampoo dollar sales by category 2024
  • Premium Statistic U.S. hair conditioner dollar sales 2020-2022
  • Premium Statistic U.S. deodorant dollar sales 2022-2024

Leading brands

9
  • Basic Statistic Most popular hair care brands among men in the U.S. Q4 2024
  • Premium Statistic Most popular hair care brands among women in the U.S. Q1 2026
  • Premium Statistic Most popular skincare and cosmetics brands among men in the U.S. Q1 2026
  • Basic Statistic Most popular skincare and cosmetics brands among women in the U.S. Q1 2026
  • Premium Statistic Leading intimate care brands among U.S. women 2022
  • Premium Statistic Leading deodorant brands in the U.S. 2024, based on sales
  • Basic Statistic Leading non-deo bar soap brands in the U.S. 2022, based on sales
  • Premium Statistic Leading liquid hand soap brands in the U.S. 2022, based on sales
  • Premium Statistic Leading body wash brands in the U.S. 2022, based on sales

Consumer behavior

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  • Premium Statistic U.S. household expenditure on cosmetics, perfume and bath products 2010-2024
  • Premium Statistic U.S. household expenditure on hair care products 2010-2024
  • Premium Forecast Most used personal care product by category in the U.S. 2025
  • Premium Forecast Beauty/personal care purchases by category in the U.S. 2023
  • Premium Forecast Purchase criteria for personal care in the U.S. 2025
  • Basic Statistic Body care products female consumers would like to try in the U.S. 2023
  • Premium Statistic Most used body care products after bathing in the U.S. 2023
  • Premium Statistic Leading scents used in the bathtub in the U.S. 2023
  • Basic Statistic Hair care products female consumers would pay more than 35 USD for U.S. 2022
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