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Topics of the survey

• Halloween
• Thanksgiving
• Black Friday & Cyber Monday
• Demographics

• Method: Online Survey
• Survey name: �����ƽ�� Survey Halloween, Thanksgiving, Black Friday & Cyber Monday 2018
• Region: USA
• Number of respondents: 1005
• Age of respondents: 18 years and above
• Type of respondents: US residential population
• Survey time period: 28th of September to 8th of October 2018

• Gender
• Age
• Ethnicity
• Income
• Number of children below 18 in the household
• Celebration of Halloween

Halloween

• The following questions are about Halloween: Which of the following do you agree with?
• How will you celebrate Halloween this year?
• What will you buy new for this year's Halloween?
• When will you begin or have you begun to shop for Halloween?
• What are you going to pass out to trick-or-treaters this year on Halloween?
• Who will dress up in your household?
• Where will you look for inspiration for Halloween costumes for yourself, your child(ren), and/or your pet(s) this year?
• What will you (probably) dress like?
• What will your child/children dress like?
• Do you know about costume rental?
• Are you going to rent a costume this year?
• Where do you plan to buy or to rent your costumes?
• How much do you plan to spend on Halloween?If you are not sure please make an estimate. / for decorations: $
• How much do you plan to spend on Halloween?If you are not sure please make an estimate. / for costumes (for yourself, children, etc.): $
• How much do you plan to spend on Halloween?If you are not sure please make an estimate. / for candy: $
• How much do you plan to spend on Halloween?If you are not sure please make an estimate. / for activities (e.g. haunted house, party): $

Thanksgiving

• The following questions are about Thanksgiving: Which of the following do you agree with?
• How important is celebrating Thanksgiving to you?
• What does Thanksgiving mean to you personally?
• Who will you (mainly) be with on Thanksgiving?
• Where will you be celebrating this year’s Thanksgiving?
• How much money do you plan to spend on sweets and decorations for this year’s Thanksgiving? / $
• What will be included in your Thanksgiving dinner?
• At what time do you serve / take your Thanksgiving meal?
• What do you think is an appropriate price for a pound of Thanksgiving turkey (fresh/frozen)? / $

Black Friday & Cyber Monday

• The following questions are about Black Friday & Cyber Monday: Which of the following do you agree with?
• How likely are you to go shopping on ...? / Thanksgiving
• How likely are you to go shopping on ...? / Black Friday
• How likely are you to go shopping on ...? / Cyber Monday
• When do you expect to get the best deals for the following product categories? / apparel, footwear
• When do you expect to get the best deals for the following product categories? / consumer electronics
• When do you expect to get the best deals for the following product categories? / cosmetics / fragrances / health & beauty aids
• When do you expect to get the best deals for the following product categories? / DIY and home improvement products
• When do you expect to get the best deals for the following product categories? / food, liquor
• When do you expect to get the best deals for the following product categories? / furniture and decoration
• When do you expect to get the best deals for the following product categories? / games, toys, dolls, etc.
• When do you expect to get the best deals for the following product categories? / household appliances
• When do you expect to get the best deals for the following product categories? / jewelry and watches
• When do you expect to get the best deals for the following product categories? / media (books, video games, CDs, etc.)
• At which of the following will you likely shop on Black Friday this year?
• How many different stores / website do you plan to visit for Black Friday shopping this year? / stores
• How many different stores / website do you plan to visit for Black Friday shopping this year? / websites
• What time do you plan to begin your shopping in a physical store on Black Friday?
• What time do you plan to begin your shopping online on Black Friday?
• What is your impression: Did the Black Friday offers get better or worse in the past 2-3 years?
• How much money did you spend on last year's Black Friday shopping (offline and online)? / $
• How will your total spendings most likely compare with last year's Black Friday spendings?
• How many different website do you plan to visit for Cyber Monday shopping this year? / websites
• What time do you plan to begin your shopping online on Cyber Monday?
• How much money did you spend on last year's Cyber Monday shopping (offline and online)? / $
• How will your total spendings most likely compare with last year's Cyber Monday spendings?
• Are you using the Black Friday / Cyber Monday promotions to make a purchase on which you have held off in any of these categories?
• How high does the expected discount need to be for you to hold off a purchase until Black Friday / Cyber Monday?
• When shopping on Black Friday / Cyber Monday, which of the following product categories would you make impulsive purchases from if you came across a good offer?

Demographics

• What is your primary language?
• Which race / ethnicity best describes you?
• Are you of Hispanic, Latino or Spanish origin?
• What is the highest level of education you have completed?
• What is your marital status?
• Which of the following categories best describes your current employment status?
• How many people – including yourself and all children – permanently live in your household?
• How many children and teenagers below 14 years of age permanently live in your household, no matter if they are your natural children or not?
• How big is the town you live in?
• In what type of community do you live?
• Where do you currently live?
• How much total combined money do all members of your household earn annually?
• In what state or U.S. territory do you live?
• How much total combined money do all members of your household earn annually? This includes money from jobs; net income from business, farm, or rent; pensions; dividends; interest; social security payments; and any other mone
• What device did you use for this survey?