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Topics of the survey

• Household General
• Washing-Up
• Cleaning Products
• Laundry
• Demographics

• Method: Online Survey
• Survey name: Cleaning Products U.S. 2017
• Region: USA
• Number of respondents: 1,020
• Age of respondents: 18 years and older
• Type of respondents: US online population, who are responsible for household chores
• Survey time period: 8th to 13th of December 2017

• Gender
• Age
• Income
• Occupation
• Martial Status
• Household Members
• Number of children below 18 in household
• Importance of cleanliness

Houeshold General

• What's the usual practice in your household? Who is responsible or makes decisions regarding household chores, like cleaning and laundry?'
• On a scale from 1 to 10: How important is cleanliness to you in your household?'
• [general tidy-up of all rooms] How often are any of the following activities done in your household?
• [furniture freshening] How often are any of the following activities done in your household?
• [vacuuming] How often are any of the following activities done in your household?
• [sweeping/mopping/treating floors (except kitchen)] How often are any of the following activities done in your household?
• [sweeping/mopping/treating floors (only kitchen)] How often are any of the following activities done in your household?
• [cleaning the kitchen (clean appliances, countertops, etc.)' ] How often are any of the following activities done in your household?
• [cleaning dishes] How often are any of the following activities done in your household?
• [cleaning tub/shower] How often are any of the following activities done in your household?
• [cleaning toilet] How often are any of the following activities done in your household?
• [cleaning the windows] How often are any of the following activities done in your household?
• [changing bedsheets] How often are any of the following activities done in your household?
• [doing the laundry] How often are any of the following activities done in your household?
• Top-2 (several times per week, once per week): How often are any of the following activities done in your household?
• Who is involved in household chores in your household?'
• How many hours per week do you invest in household chores?'
• What does your domestic help do?'
• How many hours per week does your domestic help work at your place?'
• How much do you pay your domestic help per hour?'
• Do you have any of the following in your household?'

Washing-Up

• How are the dishes done in your household?'
• Who does the dishes in your household?'
• How often do you do the dishes manually?'
• How often do you run the dishwaher?'
• What products do you use for your dishwasher?'
• Which brands for dishwashing detergents do you know?'
• Which brands for dishwashing detergents do you use?'

Cleaning Products

• Which of these statements regarding cleaning do you agree with?'
• Which of the following cleaning products do you have in your household?'
• Which brands for cleaning detergents do you know?'
• Which brands for cleaning detergents do you use?'
• What do you consider an appropriate price for a bottle of all purpose cleaner (32oz)?'
• Where do you usually buy cleaning products?'
• Based on which criteria do you usually select cleaning products?'
• When it comes to cleaning products, do you normally stick to the same products?'
• What do you do in case your usual cleaning product is unavailable?'
• What would make you change your usual cleaning brand?'
• Do you rather buy refills or new cleaning products?'
• How often do you consider environmental friendliness in your purchase decision regarding cleaning products?'
• How much of an extra charge are you willing to pay if the cleaning product is environmental friendly?'
• Do you look out for ecofriendly seals on cleaning and laundry products ?'
• [EcoLogo] Regarding cleaning products: How well do you know the following ecofriendly labels or to what extent do you buy them?
• [Green Seal Certified] Regarding cleaning products: How well do you know the following ecofriendly labels or to what extent do you buy them?
• [Greenguard] Regarding cleaning products: How well do you know the following ecofriendly labels or to what extent do you buy them?
• [Safer Choice] Regarding cleaning products: How well do you know the following ecofriendly labels or to what extent do you buy them?
• [USDA] Regarding cleaning products: How well do you know the following ecofriendly labels or to what extent do you buy them?
• Top-1 (I buy and trust it): Regarding cleaning products: How well do you know the following ecofriendly labels or to what extent do you buy them?

Laundry

• Who is responsible for your laundry?'
• Where do you do your laundry?'
• Which of these statements regarding laundry do you agree with?'
• How often is laundry done in your household?'
• How often do you go to a laundry salon?'
• How much do you spend in the laundry salon per month?'
• How often do you go to a professional dry cleaner service?'
• What do you take to a professional dry cleaner service?'
• How much do you spend on a professional dry cleaner service per month?'
• What laundry products do you use?'
• Which brands for laundry detergents do you know?'
• Which brands for laundry detergents do you use?'
• Do you separate your laundry (e.g. by color)?'
• For what do you use your dryer?'
• What is being ironed in your household?'
• Where do you usually buy laundry products?'
• Based on which criteria do you usually select laundry products?'
• When it comes to laundry products, do you usually stick to the same products?'
• What do you do in case your usual laundry product is unavailable?'
• What would make you change your usual laundry brand?'
• Do you rather buy refills or new products, when it comes to laundry products?'
• How often do you consider environmental friendliness in your purchase decision regarding laundry products?'
• How much of an extra charge are you willing to pay more if the laundry product is environmentally friendly?'
• Do you look out for ecofriendly seals on laundry products ?'
• [EcoLogo] Regarding laundry products: How well do you know the following ecofriendly labels or to what extent do you buy them?
• [Green Seal Certified] Regarding laundry products: How well do you know the following ecofriendly labels or to what extent do you buy them?
• [Greenguard] Regarding laundry products: How well do you know the following ecofriendly labels or to what extent do you buy them?
• [Safer Choice] Regarding laundry products: How well do you know the following ecofriendly labels or to what extent do you buy them?
• [USDA] Regarding laundry products: How well do you know the following ecofriendly labels or to what extent do you buy them?
• Top-1 (I buy it): Regarding laundry products: How well do you know the following ecofriendly labels or to what extent do you buy them?'

Demographics

• What is your gender?'
• Age groups'
• What is your primary language?'
• Which race/ethnicity best describes you?'
• Are you of Hispanic, Latino or Spanish origin?'
• What is the highest level of education you have completed?'
• What is your current marital status?'
• What is your current occupational status?'
• Which of the following categories best describes your employment status?'
• Including yourself, how many people - including children - usually live in your household?'
• Including yourself, how many kids/teens under 18 usually live in your household?'
• In what type of community do you live?'
• In what state or U.S. territory do you live?'
• How much total combined money do all members of your household earn annually? This includes money from jobs; net income from business, farm, or rent; pensions; dividends; interest; social security payments; and any other mone'