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Topics of the survey

• Breastfeeding
• Baby Food
• Purchase Decisions & Brands
• Demographics

• Method: Online Survey
• Survey name: �����ƽ�� Survey Baby Food 2017
• Region: USA
• Number of respondents: 600
• Age of respondents: 18 years and older
• Type of respondents: US residential population, who are responsible for purchase decisions in their household; birth of the youngest child is not earlier than 2014 (max. 4 years old)
• Survey time period: 4th to 26th of October 2017

• Gender
• Age
• Relation to child
• Year of birth of the youngest child
• Number of children in household
• Income

Breastfeeding

• Do or did you breastfeed?
• In your opinion, what are good reasons to breastfeed?
• Under what circumstances would you not breastfeed your baby?
• Why don’t you breastfeed (anymore)?
• Do/did you pay special attention to your diet during breastfeeding? I…
• Did you/do you breastfeed your baby in public?
• What’s your general opinion on breastfeeding in public?
• Which of the following statements about breastfeeding do you agree to?
• Do you/did you pump milk?
• To what extent do you agree to the following statement I try to breastfeed my child directly instead of having to pump milk?
• Do you use an electric or a manual pump?
• What do you think about hygiene and breast pumps?
• How long do you usually store your milk between pumping and feeding?
• How long did you breastfeed your baby?
• Would you have liked to stop breastfeeding earlier/later?
• How long are you planning to breastfeed your child?
• How long are you planning to breastfeed your child?
• Why did you stop/do you want to stop breastfeeding?
• What are you going to feed your baby when you stop breastfeeding/What did you feed your baby?

Baby Food

• Since when have you fed your baby with formula (powders, liquid concentrate, etc.)?
• Since when have you fed your baby with mash?
• Since when have you fed your baby with baby snacks (e.g. rice wafers, baby biscuits, fruit pouches, dried fruit, cereal bars, etc.)?
• Since when have you fed your baby with solid food?
• Since when have you fed your baby with unsweetened infusions?
• Since when have you fed your baby with juices?
• Which vitamins/ingredients would you – in moderate doses – attribute a positive effect on a child’s development?
• What kind of mash do you use?

Purchase Decision & Brands

• What are reasons for buying baby food?
• In what situations do you feed your baby purchased baby food?
• Is there any food your baby doesn’t tolerate?
• What do you think are the reasons for your baby not to tolerate certain foods?
• Which of these controversial ingredients have you heard of?
• Have you ever deliberately looked for information on pollutants in baby food?
• Which of these statements on ingredients do you agree to?
• Based on which criteria do you usually chose baby food?
• Where do you usually buy baby food?
• Which of the following brands of baby food do you know, even if just by name?
• Which of the following brands of baby food do you buy regularly?
• What do you do when your usual product is not available?
• What are reasons for you to change your usual baby food brand?
• How much would you pay for 21 oz of formula?
• How much would you pay for 12 oz of ready-made mash (powder to mash at home)?
• How much would you pay for a 4 oz baby food jar?
• Do you pay attention to quality labels when you buy baby food?
• Are you more convinced of the quality of a baby food product if it has a quality label?
• Which of the following quality labels do you know?
• Which of the following statements on quality labels do you agree to?
• What is important to you when you cook baby food?
• What are reasons to self-prepare baby food?
• Which statement applies best to you?
• In what situations do you prepare baby food?

Demographics

• Are you in charge of every-day shopping in your household?
• How many children under 18 live in your household, natural or not
• In what year was the youngest child born that lives in your household?
• What is your relation to this child?
• Have you lived together with this child since it was born?
• How old is your latest child right now?
• Age
• What is your gender?
• What is your primary language?
• Which race/ethnicity best describes you?
• Are you of Hispanic, Latino or Spanisch origin?
• What is the highest level of education you have completed?
• What is your current marital status?
• What is your current occupational status?
• Which of the following categories best describes your employment status?
• Including yourself, how many people - including children - usually live in your household?
• Including yourself, how many kids/teens under 18 usually live in your household?
• In what type of community do you live?
• In what state or U.S. territory do you live?
• How much total combined money do all members of your household earn annually? This includes money from jobs; net income from business, farm, or rent; pensions; dividends; interest; social security payments; and any other mone
• What device did you use for this survey?