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Topic of the survey

• Frequency of Use
• Purchase of Organic Products
• Purchase Criteria
• Brand Awareness
• Seals
• Demographics

• Method: Online Survey
• Survey name: �����ƽ�� Survey Natural Cosmetics 2018
• Region: United Kingdom
• Number of respondents: 1,034
• Age of respondents: 18 to 64 years
• Type of respondents: UK residential online population, who are responsiblefor buying cosmetic products for themself or for their household
• Survey time period: 2nd to 3rd of August 2018

• Gender
• Age
• User organic personal care (mainly / (almost) only)
• Income

Frequency of Use

• Do you buy any of the following for yourself or your household?
• How often do you personally use ...? / decorative cosmetics (e.g. makeup, lipsticks, etc.)
• How often do you personally use ...? / skin care products
• How often do you personally use ...? / personal hygiene products
• How often do you personally use ...? / hair care products
• How often do you personally use ...? / fragrances (perfume, eau de toilette)
• How often do you personally use ...? / oral care
• How often do you personally use ...? / shaving care products
• Top-3 (every day to once a week): [ ... ] How often do you personally use ...?

Purchase of Organic Products

• Do you use organic personal care and cosmetics products?
• Which of the following statements about organic personal care and cosmetics products would you agree with?
• Do you attribute the following features more to organic or conventional personal care and cosmetics products? / good value for money
• Do you attribute the following features more to organic or conventional personal care and cosmetics products? / fragrant
• Do you attribute the following features more to organic or conventional personal care and cosmetics products? / makes a good gift
• Do you attribute the following features more to organic or conventional personal care and cosmetics products? / has a positive long-term effect on one’s looks
• Do you attribute the following features more to organic or conventional personal care and cosmetics products? / suitable for sensitive skin
• Do you attribute the following features more to organic or conventional personal care and cosmetics products? / skin-friendly
• Do you attribute the following features more to organic or conventional personal care and cosmetics products? / easy to spread on the skin
• Do you attribute the following features more to organic or conventional personal care and cosmetics products? / reduces wrinkles/line
• Do you attribute the following features more to organic or conventional personal care and cosmetics products? / nourishing
• Do you attribute the following features more to organic or conventional personal care and cosmetics products? / works fast
• Do you attribute the following features more to organic or conventional personal care and cosmetics products? / absorbs fast
• Do you attribute the following features more to organic or conventional personal care and cosmetics products?

Purchase Criteria

• Do you care about ingredients when buying personal care and cosmetics products?
• Which of these ingredients do you personally consider to have a particularly nourishing effect?
• Do you preferably choose a natural/organic product when buying any of these products from the decorative cosmetics category?
• Do you preferably choose a natural/organic product when buying any of these products from the skin care category?
• Do you preferably choose a natural/organic product when buying any of these products from the personal hygiene category?
• Do you preferably choose a natural/organic product when buying any of these products from the hair care category?
• Is it particularly important to you to buy natural products when shopping fragrances (perfume, eau de toilette)?
• Do you preferably choose a natural/organic product when buying any of these products from the oral care category?
• Do you preferably choose a natural/organic product when buying any of these products from the shaving products category?
• What is the share of organic personal care and cosmetics products of all products you purchase from each of the following categories? / makeup
• What is the share of organic personal care and cosmetics products of all products you purchase from each of the following categories? / lip care
• What is the share of organic personal care and cosmetics products of all products you purchase from each of the following categories? / lipsticks
• What is the share of organic personal care and cosmetics products of all products you purchase from each of the following categories? / eye makeup (eyeshadow , mascara, etc.)
• What is the share of organic personal care and cosmetics products of all products you purchase from each of the following categories? / nail varnish
• What is the share of organic personal care and cosmetics products of all products you purchase from each of the following categories? / sun care
• What is the share of organic personal care and cosmetics products of all products you purchase from each of the following categories? / skin care
• What is the share of organic personal care and cosmetics products of all products you purchase from each of the following categories? / hand care
• What is the share of organic personal care and cosmetics products of all products you purchase from each of the following categories? / foot care
• What is the share of organic personal care and cosmetics products of all products you purchase from each of the following categories? / body care
• What is the share of organic personal care and cosmetics products of all products you purchase from each of the following categories? / shower and bath products
• What is the share of organic personal care and cosmetics products of all products you purchase from each of the following categories? / deodorants
• What is the share of organic personal care and cosmetics products of all products you purchase from each of the following categories? / soap
• What is the share of organic personal care and cosmetics products of all products you purchase from each of the following categories? / depilatory cream & depilatory wax / depilation
• What is the share of organic personal care and cosmetics products of all products you purchase from each of the following categories? / shampoo
• What is the share of organic personal care and cosmetics products of all products you purchase from each of the following categories? / styling products (gel, wax, styling foam, spray)
• What is the share of organic personal care and cosmetics products of all products you purchase from each of the following categories? / conditioner & hair masks
• What is the share of organic personal care and cosmetics products of all products you purchase from each of the following categories? / hair dye
• What is the share of organic personal care and cosmetics products of all products you purchase from each of the following categories? / fragrances
• What is the share of organic personal care and cosmetics products of all products you purchase from each of the following categories? / oral care
• What is the share of organic personal care and cosmetics products of all products you purchase from each of the following categories? / shaving foam & gel
• What is the share of organic personal care and cosmetics products of all products you purchase from each of the following categories? / aftershave & shaving care, beard care
• What is the share of organic personal care and cosmetics products of all products you purchase from each of the following categories? / baby care
• Top-2 (mainly or only organic (60% - 100%): [ ... ] What is the share of organic personal care and cosmetics products of all products you purchase from each of the following categories?
• Which of these features do you value most about organic personal care and cosmetics products?
• Organic personal care and cosmetics products are often more expensive than conventional products. How much more are you willing to pay?
• How much on average do you spend on personal care and cosmetics products per month? / £ per month
• And how much of this amount do you spend on organic personal care and cosmetics products per month? / £ per month

Brand Awareness

• Which of the following organic personal care and cosmetics product brands are you familiar with, even if it is just by name?
• And which of the following organic personal care and cosmetics products brands do you personally usually use?
• Where do you usually buy organic personal care and cosmetics products?
• And at which of the following retailers do you usally by organic personal care and cosmetics products?
• According to which criteria do you usually select organic personal care and cosmetics products?
• Do you always buy the same organic personal care and cosmetics products?
• How do you react in case your usual organic personal care and cosmetics product is not available in the shop?
• What is your source of information about new organic personal care and cosmetics products that you would like to try?

Seals

• Which of these seals for certified organic personal care and cosmetics products are you familiar with or have you at least seen, respectively?
• Which of these seals for certified organic personal care and cosmetics products do you particularly trust?

Demographics

• Which race / ethnicity best describes you?
• What is the highest level of education you have completed?
• What is your marital status?
• Which of the following categories best describes your current employment status?
• How many people – including yourself and all children – permanently live in your household?
• How many children and teenagers below 14 years of age permanently live in your household, no matter if they are your natural children or not?
• How big is the town you live in?
• In what type of community do you live?
• Where do you currently live?
• How much total combined money do all members of your household earn annually? This includes money from jobs net income from business, farm, or rent pensions dividends interest social security payments and any other money income received by members of your