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Football sponsorship in Europe

Statistics report on football sponsorship in Europe

This report contains a range of statistics about football and sports sponsorship in Europe. It includes an overview, figures on revenues generated through sponsorship of different European football leagues and on kit sponsorship specifics, as well as comparative data regarding the origin and industry of sponsors.

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Table of contents

Overview

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  • Basic Statistic Spending on sponsorships worldwide by region 2009-2018
  • Basic Statistic Most valuable soccer clubs worldwide 2024, by brand value
  • Premium Statistic Europe: sponsorship of top division football clubs 2019, by division and source
  • Premium Statistic Champions League broadcast and sponsorship fee redistribution as of 2016, by category
  • Basic Statistic UK football clubs finance survey: availability of sponsors 2019, by league
  • Basic Statistic UK football clubs finance survey: Key revenue developments 2019, by league
  • Premium Statistic Brands on the PSAI for the Spanish men's football division La Liga Santander in 2017

Revenues

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  • Premium Statistic Europe: sponsorship and commercial revenues by football clubs 2018, by country
  • Premium Statistic Europe: average sponsorship and commercial revenue by football clubs 2018, by country
  • Premium Statistic Sponsorship revenues of the Ligue 1 in France 2008-2016
  • Premium Statistic Sponsorship revenues of Ligue 1 clubs in France 2016-2017
  • Premium Statistic Total sponsoring revenues in the first Bundesliga in Germany 2019/2020
  • Premium Statistic La Liga: football clubs revenue in Spain 2014/15-2016/17, by stream
  • Premium Statistic Italy: revenues of football leagues from sponsors & commercial activities 2013-2017
  • Premium Statistic Italy: technical sponsors of main Serie A football clubs 2017, by partnership value
  • Premium Statistic Allsvenskan: sponsorship revenue 2020, by football club

Kit sponsorship

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  • Premium Statistic Europe: breakdown of shirt sponsors of top tier football clubs 2019/20, by origin
  • Premium Statistic Total value of kit sponsorships of the Barclays Premier League 2009-2020
  • Basic Statistic Total shirt sponsorship revenue of clubs in the German Bundesliga 2012-2021
  • Premium Statistic Value of shirt sponsor deals in the Premier League 2024-2025, by club
  • Premium Statistic Value of shirt sponsor deals in the Bundesliga 2025-2026, by club
  • Premium Statistic German Bundesliga football club earnings through outfitters 2019/2020 season
  • Basic Statistic Jersey kit sponsorships in the Serie A by club 2017/18
  • Premium Statistic Kit sponsorship deals in Spain's La Liga 2017/18
  • Premium Statistic Value of shirt sponsor deals in La Liga 2023-2024, by club

Sponsorship industry

5
  • Premium Statistic Europe: top division football club shirt sponsorship breakdown 2016, by sector
  • Premium Statistic Europe: number of sponsorship deals of leading 50 football clubs 2019, by industry
  • Basic Statistic Europe: shirt sponsorship value of leading 50 football clubs 2019, by industry
  • Basic Statistic Europe: sponsorship deals of leading 50 football clubs 2019, by sponsor origin
  • Basic Statistic Europe: shirt sponsorship value of leading 50 football clubs 2019, by sponsor origin

FIFA World Cup

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  • Basic Statistic Number of FIFA 2018 World Cup sponsors, by category
  • Premium Statistic Public support for sponsoring the Qatar World Cup among respondents U.S. 2022
  • Premium Statistic Belgium: most well-known 2018 FIFA World Cup partners and sponsors
  • Premium Statistic Germany: most well-known 2018 FIFA World Cup partners and sponsors
  • Premium Statistic Great Britain: most well-known 2018 FIFA World Cup partners and sponsors
  • Premium Statistic Sweden: most well-known 2018 FIFA World Cup partners and sponsors
  • Premium Statistic Russia: most well-known 2018 FIFA World Cup partners and sponsors

Other sports and major events

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  • Basic Statistic Summer Olympics: revenue generated from domestic sponsorships 1996-2021
  • Premium Statistic Olympic Games - total number of TOP sponsorship partners 2016
  • Basic Statistic Leading Formula 1 teams 2025, by value
  • Premium Statistic FIS: media equivalency of the Cross-Country Ski World Cup 2015-2016, by country
  • Premium Statistic FIS: media equivalency of the Alpine Ski World Cup 2015-2016, by country
  • Premium Statistic Share of sport sponsors forecasting sponsoring increase by sport Europe 2018
  • Premium Statistic Share of sport sponsors who think sports will lose in significance Europe 2018
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