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European Football Benchmark
Summary Report Premier League - A close-up of clubs, sponsors and fans

The ÌÇÐÄÆƽâ°æ European Football Benchmark – the first football survey that compares the 5 big European leagues. Get a holistic perspective on clubs, sponsors and fans of the most important European football leagues.

• Benchmark The comparative European football survey for the big European leagues
• Clubs All clubs of the first divisions in England, France, Germany, Italy, and Spain – awareness, image, fan-profile
• Sponsors All main kit sponsors – awareness, image, sponsor-club fit
• Fans Media usage, apps & social media, attitudes, spending behavior, stadium visits
• DIY-Analyses Statistics, tables and do-it-yourself analysis tool

Introduction & methodology

• Introduction
• Survey content
• Club overview
• Key insights
• Methodology
• Customer Cloud®
• Contact

• Overview
• Club benchmarks
• Regional reach
• Club enthusiasm
• Fan dynamics
• Club image
• International image
• Brand strength
• Political attitudes

• Frequency of information
• Sources of information
• Social media sources
• Media brands
• Football shows
• Information channels
• Football apps

• Overview
• Fan clubs
• Stadium visits
• Social media
• Willingness to represent

• Overview
• Sponsor benchmarks
• Sponsor-club fit
• Sponsor classification
• Kit sponsor image
• Club and sponsor image
• TV and streaming
• Sponsoring touchpoints
• Tickets
• Merchandise