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Organic consumers in the U.S.

Statistics report on the U.S. organic consumers

This report presents a range of statistics and facts about U.S. consumers of organic products. It includes chapters covering organic food consumption and consumer behavior. The report also contains information about organic cosmetics consumers. It ends with a brief chapter about consumers expenditure and willingness to pay for organic products.

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Table of contents

Organic food consumption

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  • Premium Statistic Share of organic food purchased by consumers U.S. 2020
  • Premium Statistic Share of U.S. consumer purchasing organic dairy by gender 2018
  • Premium Statistic U.S. share of organic and gluten free foods consumers 2024
  • Premium Statistic Share of U.S. consumer purchasing organic dairy by generation 2018
  • Premium Statistic Types of fresh vegetable produce consumed in the U.S. 2020
  • Premium Statistic Types of fresh fruit produce consumed in the U.S. 2020

Consumer behavior-food

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  • Premium Statistic U.S. consumer willingness to pay more for natural products 2018, by generation
  • Premium Statistic Importance of buying organic F&B products among U.S. consumers 2018, by category
  • Premium Statistic Frozen food sales in the United States in 2019, by wellness claim
  • Premium Statistic Reasons consumers avoid GM foods in the U.S. 2018
  • Premium Statistic Factors influencing food purchase among consumers in the U.S. 2018
  • Premium Statistic Product labels that appeal to U.S. consumers 2018

Organic/natural cosmetics consumers

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  • Premium Statistic Natural/organic beauty product consumption U.S. 2018, by generation
  • Premium Statistic Factors U.S. consumers consider when buying natural/organic beauty products 2018
  • Premium Statistic Consumer awareness of natural/organic beauty and personal care brands U.S. 2018
  • Premium Statistic U.S. Millennials' preferred shopping channel for natural beauty products 2019
  • Premium Statistic Consumer interest in purchase of organic skin care products U.S. 2019
  • Premium Statistic Natural attributes in skin care which consumers are interested in buying U.S. 2019
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