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Topics of the survey

• Mother's Day
• Father's Day
• Demographics

• Method: Online Survey
• Survey name: �����ƽ�� Survey Mother's Day & Father's Day 2018
• Region: USA
• Number of respondents: 1,017
• Age of respondents: 18 years and older
• Type of respondents: US online population
• Survey time period: 16th to 21st of April 2018

• Gender
• Age
• Parent
• Children
• Ethnicity

Mother's Day

• May 13 is this year's Mother's Day. Are you going to celebrate Mother's Day this year?
• Who are you planning on giving a present to for this year's Mother's Day?
• What are you going to give to your mother for this year's Mother's Day?
• And what (else) are you going to give for this year's Mother's Day?
• What flowers are you going to give to your mother for Mother's Day?
• How much money are you going to spend on flowers for your mother on Mother's Day?
• How much money in total are you going to spend on gifts for your mother on Mother's Day?
• Where are you going to buy your gift(s) or parts of them for this year's Mother's Day?
• Who do you expect to receive a gift from on Mother's Day?
• Are you (probably) going to receive a gift on Mother's Day?
• How important do you consider Mother's Day?
• What does the perfect Mother's Day involve for you?
• Which of the following statements regarding Mother's Day and flowers for Mother's Day apply to you?

Father's Day

• June 17 is this year's Father's Day. Are you going to celebrate Father's Day this year?
• Who are you planning on giving a present to for this year's Father's Day?
• What are you going to give to your father for this year's Father's Day?
• And what (else) are you going to give for this year's Father's Day?
• How much money in total are you going to spend on gifts for your father on Father's Day?
• Where are you going to buy your gift(s) or parts of them for this year's Father's Day?
• Who do you expect to receive a gift from on Father's Day?
• Are you (probably) going to receive a gift on Father's Day?
• How important do you consider Father's Day?
• What does the perfect Father's Day involve for you?

Demographics

• What is your gender?
• Age
• Do you have children?
• What is the highest level of education you have completed?
• What is your marital status?
• Which of the following categories best describes your current employment status?
• How many people – including yourself and all children – permanently live in your household?
• How many children and teenagers below 14 years of age permanently live in your household, no matter if they are your natural children or not?
• How big is the town you live in?
• In what type of community do you live?
• Where do you currently live?
• How much total combined money do all members of your household earn annually?