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Topics of the survey

• Vegetarian and vegan
• Food supplements and superfoods
• Demographics

• Method: Online Survey
• Survey name: �����ƽ�� Survey Food and Nutrition USA 2017 - Part 2
• Region: USA
• Number of respondents: 1036
• Age of respondents: 18 years and older
• Type of respondents: English speaking residential population, who is responsible for the household (mostly or alone in charge of the household)
• Survey time period: 06th to 23rd of October 2017

• Gender
• Age
• Education
• Marital status
• Occupation
• Household members
• Persons below 18 years in household
• Type of community
• Income
• Self considered diet

Vegetarian and vegan

• [Food low in/without cholesterol] How often do you eat the following special food products at home?
• [Diabetic products] How often do you eat the following special food products at home?
• [Diet ready meals] How often do you eat the following special food products at home?
• [Reduced-fat/low-fat food] How often do you eat the following special food products at home?
• [Food fortified with vitamins or minerals] How often do you eat the following special food products at home?
• [Gluten-free products] How often do you eat the following special food products at home?
• [Low-calorie products] How often do you eat the following special food products at home?
• [Lactose-free products] How often do you eat the following special food products at home?
• [Superfoods – food with a special effect, e.g. aronia berries or chia seeds] How often do you eat the following special food products at home?
• [Vegan food (spreads, ready meals, etc.)] How often do you eat the following special food products at home?
• [Vegetarian meat substitutes] How often do you eat the following special food products at home?
• [Sugar-reduced products] How often do you eat the following special food products at home?
• Top-2 (several days a week, (almost) daily): How often do you eat the following special food products at home?
• Do you avoid certain ingredients or food additives (e.g. flavors and colors) in your diet? This can be for allergic, ethical or health reasons.
• [Flavors] You say that you try to avoid certain ingredients in your diet. To what extent does that apply to the following ingredients?
• [Colors] You say that you try to avoid certain ingredients in your diet. To what extent does that apply to the following ingredients?
• [Fat] You say that you try to avoid certain ingredients in your diet. To what extent does that apply to the following ingredients?
• [Fructose] You say that you try to avoid certain ingredients in your diet. To what extent does that apply to the following ingredients?
• [Flavor enhancers] You say that you try to avoid certain ingredients in your diet. To what extent does that apply to the following ingredients?
• [Gluten] You say that you try to avoid certain ingredients in your diet. To what extent does that apply to the following ingredients?
• [Carbohydrates] You say that you try to avoid certain ingredients in your diet. To what extent does that apply to the following ingredients?
• [Preservatives] You say that you try to avoid certain ingredients in your diet. To what extent does that apply to the following ingredients?
• [Lactose] You say that you try to avoid certain ingredients in your diet. To what extent does that apply to the following ingredients?
• [Sugar] You say that you try to avoid certain ingredients in your diet. To what extent does that apply to the following ingredients?
• Top-2 (mostly without, completely without): You say that you try to avoid certain ingredients in your diet. To what extent does that apply to the following ingredients?
• Top-1 (completely without): You say that you try to avoid certain ingredients in your diet. To what extent does that apply to the following ingredients?
• Why do you avoid gluten?
• Why do you avoid lactose?
• Do you avoid certain products (e.g. meat or dairy products) in your diet? This can be for allergic, ethical or health reasons.
• [Fresh meat] You say that you try to avoid certain products in your diet. To what extent does that apply to the following products?
• [Processed meat (sausage, canned meat)] You say that you try to avoid certain products in your diet. To what extent does that apply to the following products?
• [Fresh fish] You say that you try to avoid certain products in your diet. To what extent does that apply to the following products?
• [Processed fish] You say that you try to avoid certain products in your diet. To what extent does that apply to the following products?
• [Dairy products] You say that you try to avoid certain products in your diet. To what extent does that apply to the following products?
• [Eggs] You say that you try to avoid certain products in your diet. To what extent does that apply to the following products?
• [Honey] You say that you try to avoid certain products in your diet. To what extent does that apply to the following products?
• [Other animal products like gelatine] You say that you try to avoid certain products in your diet. To what extent does that apply to the following products?
• Top-2 (mostly without, completely without): You say that you try to avoid certain products in your diet. To what extent does that apply to the following products?
• Top-1 (completely without): You say that you try to avoid certain products in your diet. To what extent does that apply to the following products?
• What would you consider yourself?
• Do you know anyone in your personal environment who has a vegan or vegetarian diet?
• Are there more vegans or vegetarians in your personal environment than a few years ago?
• Why do you personally try to avoid meat or animal products?
• Why do you personally try to avoid fish?
• Why do you personally try to avoid dairy products or eggs?
• Why do you personally try to avoid carbs?
• Why do you personally try to avoid fat?
• What causes you difficulties in avoiding certain food products?
• In your opinion, what kind of sacrifices go along with avoiding meat?
• Could you imagine trying meat substitutes, e.g. a vegetarian hot dog? We do not refer to meals that are meatless by nature, like Tofu.
• [Pea protein] Which of these vegan products do you eat on a regular basis?
• [Meat-free sausage] Which of these vegan products do you eat on a regular basis?
• [Oats] Which of these vegan products do you eat on a regular basis?
• [Chick peas] Which of these vegan products do you eat on a regular basis?
• [Lentils] Which of these vegan products do you eat on a regular basis?
• [Lupine protein]Which of these vegan products do you eat on a regular basis?
• [Black beans] Which of these vegan products do you eat on a regular basis?
• [Soy granule] Which of these vegan products do you eat on a regular basis?
• [Soy yoghurt] Which of these vegan products do you eat on a regular basis?
• [Soy milk or other non-dairy milk] Which of these vegan products do you eat on a regular basis?
• [Tempeh] Which of these vegan products do you eat on a regular basis?
• [Tofu] Which of these vegan products do you eat on a regular basis?
• [Vegan spreads] Which of these vegan products do you eat on a regular basis?
• [Vegan cheese] Which of these vegan products do you eat on a regular basis?
• [Wheat protein/seitan] Which of these vegan products do you eat on a regular basis?
• Top-2 (occasionally, regularly): Which of these vegan products do you eat on a regular basis?
• Top-1 ... Which of these vegan products do you eat on a regular basis?
• Which veggie product brands do you know, even if only by name?
• And which of these brands do you buy or have you already bought? We are only referring to veggie products.
• [Meat balls] Which of the following meat substitutes can you imagine trying / have you tried?
• [Gyros] Which of the following meat substitutes can you imagine trying / have you tried?
• [Ground meat] Which of the following meat substitutes can you imagine trying / have you tried?
• [Nuggets] Which of the following meat substitutes can you imagine trying / have you tried?
• [Schnitzel] Which of the following meat substitutes can you imagine trying / have you tried?
• [Bacon] Which of the following meat substitutes can you imagine trying / have you tried?
• [Steak] Which of the following meat substitutes can you imagine trying / have you tried?
• [Sausages / wieners] Which of the following meat substitutes can you imagine trying / have you tried?
• [Burger patties / hamburger mix] Which of the following meat substitutes can you imagine trying / have you tried?
• [Vegan jerky] Which of the following meat substitutes can you imagine trying / have you tried?
• Top-2 (I have tried, eat that on regular basis): Which of the following meat substitutes can you imagine trying / have you tried?
• Top-1 (eat that on regular basis): Which of the following meat substitutes can you imagine trying / have you tried?

Food supplements and superfood

• Do you personally take any food supplements like vitamins or minerals?
• [ ... ] Which of the following supplements do you take?
• Do you need food supplements?
• [ ... ] Why do you take food supplements regularly?
• [ ... ] On what occasions do you usually take food supplements?
• [ ... ] Which of the following brands for food supplements do you know, even if just by name?
• [ ... ] And which of the following brands for food supplements do you personally use?
• Some ingredients – so-called superfoods – are said to have a special impact on the mind and body. Certain types of berries and algae are among them.Have you ever heard of the so-called superfoods?
• Do you personally use superfoods - e.g. certain berries or algae which are supposed to have a certain effect?
• [ ... ] Which of the following superfoods do you buy on a regular basis because of their special effect?
• [ ... ] To which of the following statements would you agree? Superfoods…
• What extra cost would you accept for a food product (e.g. a muesli or a smoothie) that contains a superfood?
• [ ... ] In your opinion, what are good reasons to buy superfood products? Superfoods can…
• [ ... ] What are your reasons against buying superfoods?

Demographics

• What is your gender?
• Age categories from 18 (rough)
• What is your primary language?
• Which race/ethnicity best describes you? Please choose only one.
• Are you of Hispanic, Latino or Spanish origin?
• What is the highest level of education you have completed?
• What is your current marital status?
• What is your current occupational status?
• Which of the following categories best describes your employment status?
• Including yourself, how many people - including children - usually live in your household?
• How many children, 3 years old or less, live in your household currently?
• How many children, 4 to 18 years old live in your household currently?
• How many children, 18 years old or less, live in your household currently?
• In what type of community do you live?
• In what state or U.S. territory do you live?
• What kind of device did you use to participate at this survey?
• How much total combined money do all members of your household earn annually? This includes money from jobs; net income from business, farm, or rent; pensions; dividends; interest; social security payments; and any other money income received by members