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Topics of the survey

• Brands and Channels
• Expenses and Last Purchase
• Personal Activity
• Demographics

• Method: Online Survey
• Survey name: �����ƽ�� Survey Sports Brands UK 2017
• Region: UK
• Number of respondents: 1,025
• Age of respondents: 18 to 69 years
• Type of respondents: English speaking residential population
• Survey time period: October 2017

• Gender
• Age
• Education
• Income
• Frequency of Sports Exercising

Brands and Channels

• With this survey, we want to find out more about your opinion on sporting goods. Which of the following brands do you know, even if just by name?
• How often do you buy sports wear, sports shoes and/or sports equipment and gear? Alongside with sporting goods, lifestyle products of sports brands are also included.
• Who do you buy sports wear, sports shoes and sports equipment and gear for? Alongside with sporting goods, lifestyle products of sports brands are also included.
• On what occasions do you wear sports wear and shoes? Alongside with sporting goods, lifestyle products of sports brands are also included.
• Regarding which products for everyday use do you prefer brands specialised in sports wear to other brands?
• When do you buy sports wear, sports shoes and sports equipment? Alongside with sporting goods, lifestyle products of sports brands are also included.
• Why do you buy sporting goods? Alongside with sporting goods, lifestyle products of sports brands are also included.
• What is your goal when purchasing new items specifically for sports?
• What is important to you when purchasing sporting goods such as sports wear, sports shoes or sports equipment? Alongside with sporting goods, lifestyle products of sports brands are also included.
• How important is your previous experience with a brand? Alongside with sporting goods, lifestyle products of sports brands are also included. When I buy sporting goods, I…
• [sports wear] How often do you buy the following sporting goods?
• [shoes] How often do you buy the following sporting goods?
• [equipment & gear (e.g. balls, rackets, weights, nets)] How often do you buy the following sporting goods?
• Top-2 (at least once a month): [How often do you buy the following sporting goods?]
• Where do you usually buy sports wear? Alongside with sporting goods, lifestyle products of sports brands are also included.
• Where do you usually buy sports shoes? Alongside with sporting goods, lifestyle products of sports brands are also included.
• Where do you usually buy sports equipment and gear? Alongside with sporting goods, lifestyle products of sports brands are also included.
• Why do you buy sporting goods online?
• Why do you buy sporting goods in a shop?
• From which of the following vendors do you purchase sports wear, sports shoes and sports equipment or gear online? Alongside with sporting goods, lifestyle products of sports brands are also included.
• From which of these vendors do you purchase sports wear, sports shoes and sports equipment or gear in an actual shop? Alongside with sporting goods, lifestyle products of sports brands are also included.
• Which of the following sports wear brands do you like? Alongside with sporting goods, lifestyle products of sports brands are also included.
• From which of the following brands have you bought sports wear in the past two years? Alongside with sporting goods, lifestyle products of sports brands are also included.
• And which of these would you consider your favourite brand for sports wear? Please choose the one brand that you like best.
• Which of the following sports shoes brands do you like? Included are both trainers and lifestyle shoes. Alongside with sporting goods, lifestyle products of sports brands are also included.
• From which of the following brands have you bought sports shoes in the past two years? Alongside with sporting goods, lifestyle products of sports brands are also included.
• And which of these would you consider your favourite brand for sports shoes? Please choose the one brand that you like best.
• Which of the following brands for sports equipment and gear do you know?
• From which of the following brands have you bought sports equipment and/or gear in the past two years?
• And which of the following would you consider your favourite brand for sports equipment and gear? Please choose the one brand that you like best.
• Which of these brands do you think has gained most in popularity in the past 2 years? Please choose the one brand that you think has gained most in popularity.
• And which of the following brands do you think has lost most in popularity? Please choose the one brand that you think has lost most in popularity.
• [online] How often do you buy sports wear?
• [offline] How often do you buy sports wear?
• Top-2 (at least once a month): How often do you buy sports wear?

Expenses and Last Purchase

• Number of items of sports wear bought in the past year:
• How much have you spent on sports wear in the past year? If you're not sure, please estimate how much you have spent more or less.
• [online] How often do you buy sports shoes?
• [offline] How often do you buy sports shoes?
• Top-2 (at least once a month): [online] How often do you buy sports shoes?
• Pairs of sports shoes bought in the past year:
• How many Pounds have you spent on sports shoes in the past year? If you're not sure, please estimate how much you have spent more or less.
• What kind of sports equipment and gear have you bought in the past year?
• [online] How often do you buy sports equipment and gear?
• [offline] How often do you buy sports equipment and gear?
• Top-2 (at least once a month): [o ... line] How often do you buy sports equipment and gear?
• How much sports equipment and gear have you bought in the past year? If you're not sure, please estimate how many items you have bought more or less.
• How many Pounds have you spent on sports equipment and gear in the past year? If you're not sure, please estimate how much you have spent more or less.

Personal Activity

• How often do you do sports/exercise?
• Which of the following sports do you do regularly?

Demographics

• Gender
• Age
• Frequency of Sports Exercising
• Which race/ethnicity best describes you?
• What is the highest level of education you have completed?
• What is your current marital status?
• What is your current occupational status?
• Which of the following categories best describes your employment status?
• Including yourself, how many people - including children - usually live in your household?
• Including yourself, how many kids/teens under 18 usually live in your household?
• In what type of community do you live?
• Where do you currently reside?
• How much total combined money do all members of your household earn annually? This includes money from jobs; net income from business, farm, or rent; pensions; dividends; interest; social security payments; and any other money.