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Topics of the survey

• Beer in general
• Craft Beer
• Demographics

• Method: Online Survey
• Survey name: �����ƽ�� Survey Craft Beer US 2017
• Region: USA
• Number of respondents: 1003
• Age of respondents: 21 to 69 years
• Type of respondents: US-residential population, who drink beer at least once per month
• Survey time period: 13th to 17th of October 2017

• Gender
• Age
• Marital Status
• Education
• Disposable Household Income
• Awareness Craft Beer
• Consumption of Craft Beer (out of 10 beers)

Beer in general

• Which of the following beverages do you drink? [beer]
• Which of the following beverages do you drink? [coffee]
• Which of the following beverages do you drink? [juice]
• Which of the following beverages do you drink? [soft drinks]
• Which of the following beverages do you drink? [tea]
• Which of the following beverages do you drink? [water]
• Which of the following beverages do you drink? [wine]
• Top-2 (daily, several times per week): Which of the following beverages do you drink?
• Based on which criteria do you usually purchase beer?
• Which styles of beer do you know at least by name?
• Which styles of beer do you consume yourself?
• What is your purchasing behavior regarding beer styles?
• Which of the following beer brands do you know?
• Which of the following beer brands do you consume?
• What is your purchasing behavior regarding beer brands?
• How often do you buy beer?
• What kind of packaging do you prefer for the beer you drink at home?
• Where do you buy beer?
• In which supermarkets do you usually buy beer?
• How much are you willing to spend on one bottle (12oz) of budget beer (i.e.: Schlitz, Blatz, Old Style...) $
• How much are you willing to spend on one bottle (12oz) of mainstream beer (i.e.: Carlsberg, Heineken, Budweiser...) $
• How much are you willing to spend on one bottle (12oz) of premium beer (i.e.: Sapporo Premium Black Beer, Michelob Ultra Light, Bud Light Lime…) $
• What are your main reasons to drink beer?
• How often do you drink beer?
• In which situations do you drink beer? [alone at home]
• In which situations do you drink beer? [with friends at home]
• In which situations do you drink beer? [with friends in a bar/restaurant]
• In which situations do you drink beer? [when going out at night]
• In which situations do you drink beer? [to accompany food]
• In which situations do you drink beer? [as a special treat on its own]
• In which situations do you drink beer? [at a party]
• Top-3 (always, often, sometimes): In which situations do you drink beer?
• Do you have special glasses for the consumption of beer at home?
• What special beer events have you attended? [brewery tours]
• What special beer events have you attended? [information events]
• What special beer events have you attended? [tastings]
• What special beer events have you attended? [workshops]
• Top-1 (already participated): What special beer events have you attended?
• Top-1 (interested): What special beer events have you attended?

Craft Beer

• Do you know what Craft Beer is?
• How were you first introduced to craft beer?
• How many Craft Beers do you drink compared to other kinds of beer? Please think of the last 10 beers you've drunk, how many of them were Craft beer?
• Where do you buy Craft Beer?
• In which supermarkets do you buy Craft Beer?
• What features are important to you when buying craft beer? [tradition]
• What features are important to you when buying craft beer? [craftsmanship]
• What features are important to you when buying craft beer? [regionality/origin]
• What features are important to you when buying craft beer? [innovation]
• What features are important to you when buying craft beer? [size of the company]
• What features are important to you when buying craft beer? [taste]
• What features are important to you when buying craft beer? [bottle design]
• What features are important to you when buying craft beer? [price]
• What features are important to you when buying craft beer? [special ingredients]
• Top-2 (important, very important): What features are important to you when buying craft beer?
• Between these two styles of craft beer which one do you prefer?
• How often do you buy Craft Beer?
• How much are you willing to spend on one bottle (12oz) of Craft Beer (i.e.: Stone IPA, Dale's Pale Ale, Alaskan Amber...)?
• How many craft beers do you repurchase after the first try?
• How has your consumption of Craft Beer changed in the last 12 months?

Demographics

• What is your gender?
• Age
• What is your primary language?
• Which race/ethnicity best describes you?
• Are you of Hispanic, Latino or Spanish origin?
• What is the highest level of education you have completed?
• What is your current marital status?
• What is your current occupational status?
• Which of the following categories best describes your employment status?
• Including yourself, how many people - including children - usually live in your household?
• Including yourself, how many kids/teens under 18 usually live in your household?
• In what type of community do you live?
• In what state or U.S. territory do you live?
• How much total combined money do all members of your household earn annually? This includes money from jobs; net income from business, farm, or rent; pensions; dividends; interest; social security payments; and any other money.
• What device did you use for this survey?