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Topics of the survey

• Attitudes and Usage
• Brands, Channels and Spending
• Demographics

• Method: Online Survey
• Survey name: �����ƽ�� Survey DIY, Hardware and (Power)Tools 2017
• Region: USA
• Number of respondents: 1024
• Age of respondents: 18 to 69 years
• Type of respondents: Respondents who are responsible for home improvements and maintenances and use hardware or tools at least once per year
• Survey time period: 27th of November to 2nd of December 2017

• Gender
• Age
• Ethnicity
• Income
• Marital status
• Number of people in the household
• Community

Attitudes and Usage

• Which of these statements regarding tools do you agree with?
• Which of these kinds of home improvement or maintenance works have you done by yourself in the past?
• [Carpeting and flooring]: Generally speaking, for which areas of your home would you rather hire a professional than do the work yourself?
• [Electrical jobs]: Generally speaking, for which areas of your home would you rather hire a professional than do the work yourself?
• [Gardening and landscaping]: Generally speaking, for which areas of your home would you rather hire a professional than do the work yourself?
• [Installing insulation]: Generally speaking, for which areas of your home would you rather hire a professional than do the work yourself?
• [Painting and decorating]: Generally speaking, for which areas of your home would you rather hire a professional than do the work yourself?
• [Plumbing]: Generally speaking, for which areas of your home would you rather hire a professional than do the work yourself?
• [Putting up shelves]: Generally speaking, for which areas of your home would you rather hire a professional than do the work yourself?
• [Tiling]: Generally speaking, for which areas of your home would you rather hire a professional than do the work yourself?
• [Unclogging the toilet]: Generally speaking, for which areas of your home would you rather hire a professional than do the work yourself?
• [Wallpapering a room]: Generally speaking, for which areas of your home would you rather hire a professional than do the work yourself?
• Top-2 (Always/mostly work by myself): Generally speaking, for which areas of your home would you rather hire a professional than do the work yourself?
• Top-2 (Always/mostly hire a professional): Generally speaking, for which areas of your home would you rather hire a professional than do the work yourself?
• How do you choose a professional for home improvement?
• [On tools: $]: How much have you spent in the last 5 years on tools? If you are not sure, please make an estimate.
• [On power tools: $]: How much have you spent in the last 5 years on power tools? If you are not sure, please make an estimate.
• [On materials: $]: How much have you spent in the last 5 years on materials? If you are not sure, please make an estimate.
• [On professionals: $]: How much have you spent in the last 5 years on professionals? If you are not sure, please make an estimate.
• Why do you do home improvement / maintenance work yourself?
• Have you ever built or refurbished furniture yourself?
• Which of the following types of furniture have you ever built yourself?
• How did you build your furniture?
• Why do you build furniture yourself?
• When buying material or products for new projects, which of the following do you often do?
• Which social media channels do you use to find inspiration or share your DIY ideas?
• How long does an average DIY / home improvement project take you?
• Have you ever regretted a DIY / home improvement project afterwards?
• Why did you regret your project?

Brands, Channels, Spending

• Which of these tools do you own?
• Which brands for tools do you know? This does not include power tools.
• From which brands do you own tools? This does not include power tools.
• Which tools do you plan to buy in the next 12 months?
• [Air compressor]: Which of these power tools do you own? Which ones do you rent?
• [Drill]: Which of these power tools do you own? Which ones do you rent?
• [Electric saw (e.g. circular saw, reciprocating saw)]: Which of these power tools do you own? Which ones do you rent?
• [Electric screwdriver]: Which of these power tools do you own? Which ones do you rent?
• [Finish nailer]: Which of these power tools do you own? Which ones do you rent?
• [Grinder]: Which of these power tools do you own? Which ones do you rent?
• [Heavy duty drill]: Which of these power tools do you own? Which ones do you rent?
• [Paint sprayer]: Which of these power tools do you own? Which ones do you rent?
• [Power sander]: Which of these power tools do you own? Which ones do you rent?
• [Table saw]: Which of these power tools do you own? Which ones do you rent?
• [Wet/dry vacuum]: Which of these power tools do you own? Which ones do you rent?
• Top-1 (I don’t use it) ... ] Which of these power tools do you own? Which ones do you rent?
• Top-1 (I rent it) ... ] Which of these power tools do you own? Which ones do you rent?
• Top-1 (I own it): [ ... ] Which of these power tools do you own? Which ones do you rent?
• Which brands for power tools do you know?
• From which brands do you own power tools?
• Which (power) tools do you plan to buy in the next 12 months?
• How many power tools have you bought in the last two years? If you are not sure, please estimate.
• Why do you buy a new tool?
• When buying new power tools: What is important to you?
• Where do you buy your tools?
• Which of the following retailers for tools or home improvement do you know?
• At which of the following retailers have you bought tools or home improvement equipment in the last two years?
• Have you ever rented power tools?
• How much would you spend on a daily rent of a heavy duty drill?
• What are reasons to rent a power tool instead of buying it?
• Where do you rent power tools?'

Demographics

• What is the usual practice in your household? What are you (mainly) responsible for?
• How often do you use hardware or tools in your household?
• What is your gender?
• Age groups
• What is your current living situation (main residence)
• What is your primary language?
• Which race/ethnicity best describes you?
• Are you of Hispanic, Latino or Spanish origin?
• What is the highest level of education you have completed?
• What is your current marital status?
• What is your occupation? If you feel uncomfortable telling us about your exact position, please name the industry your company mainly operates in.
• Which of the following categories best describes your employment status?
• Including yourself, how many people - including children - usually live in your household?
• Including yourself, how many kids/teens under 18 usually live in your household?
• In what type of community do you live?
• In what state or U.S. territory do you live?
• How much total combined money do all members of your household earn annually? This includes money from jobs; net income from business, farm, or rent; pensions; dividends; interest; social security payments; and any other money.
• What device did you use for this survey?