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Topics of the survey

• Baby products in general
• Pacifiers
• Baby monitor
• Diaper bag
• Stroller
• Car seat
• Furniture
• Second hand
• Demographics

• Method: Online Survey
• Survey name: �����ƽ�� Survey Baby Products 2017
• Region: USA
• Number of respondents: 593
• Age of respondents: 18 years and older
• Type of respondents: US residential population, who are responsible for purchase decisions in their household; birth of the youngest child is not earlier than 2014 (max. 4 years old)
• Survey time period: 26th to 28th of September 2017

• Gender
• Age
• Relation to child
• Birth year of youngest child
• Number of children in household
• Income

Baby products in general

• (baby car seat) Which of the following baby products or items do you have at home?
• (rocking crib) Which of the following baby products or items do you have at home?
• (baby food/bottle warmer) Which of the following baby products or items do you have at home?
• (audio baby monitor) Which of the following baby products or items do you have at home?
• (high chair) Which of the following baby products or items do you have at home?
• (buggy) Which of the following baby products or items do you have at home?
• (bottle spout) Which of the following baby products or items do you have at home?
• (toys) Which of the following baby products or items do you have at home?
• (children’s toilet/potty) Which of the following baby products or items do you have at home?
• (stroller) Which of the following baby products or items do you have at home?
• (playpen) Which of the following baby products or items do you have at home?
• (pacifier) Which of the following baby products or items do you have at home?
• (changing table) Which of the following baby products or items do you have at home?
• (diaper bag) Which of the following baby products or items do you have at home?
• (purchased new) - [ ... ] Which of the following baby products or items do you have at home?
• (purchased second hand) - [ ... ] Which of the following baby products or items do you have at home?
• (received as a gift) - [ ... ] Which of the following baby products or items do you have at home?
• Top 3 (received as a gift, purchased second hand, purchased new) - [ ... ] Which of the following baby products or items do you have at home?
• (intend to buy) - [ ... ] Which of the following baby products or items do you have at home?
• (do not intend to buy) - [ ... ] Which of the following baby products or items do you have at home?
• (baby car seat) When did you purchase the following products?
• ((rocking) crib) When did you purchase the following products?
• (baby food/bottle warmer) When did you purchase the following products?
• (audio baby monitor) When did you purchase the following products?
• (high chair) When did you purchase the following products?
• (buggy) When did you purchase the following products?
• (bottle spout) When did you purchase the following products?
• (toys) When did you purchase the following products?
• (children’s toilet/potty) When did you purchase the following products?
• (stroller) When did you purchase the following products?
• (playpen) When did you purchase the following products?
• (pacifier) When did you purchase the following products?
• (changing table) When did you purchase the following products?
• (diaper bag) When did you purchase the following products?
• (Before birth) When did you purchase the following products?
• (After birth) When did you purchase the following products?
• How do you usually heat up baby food/bottles?
• (quality labels) How much do you trust in the following judgments/evaluations when buying baby products in general?
• (reviews on the internet) How much do you trust in the following judgments/evaluations when buying baby products in general?
• (test reports) How much do you trust in the following judgments/evaluations when buying baby products in general?
• (recommendations by family/friends) How much do you trust in the following judgments/evaluations when buying baby products in general?
• recommendations by sales personnel
• Top 2 (somewhat trust, highly trust) - [ ... ] How much do you trust in the following judgments/evaluations when buying baby products in general?
• Which of the following baby stores do you know, even if just by name?
• Which of the following baby stores have you visited (also online), no matter if you bought something or not?
• In which of the following baby stores have you bought something (also online)?
• For what reasons do you go to a baby store instead of buying at a furniture store or drugstore, for example?
• Have you bought your baby products rather online or in a store?
• In your opinion, what are good reasons to buy baby products online?

Pacifiers

• Since when have you given your baby pacifiers?
• Why don’t you give your baby a pacifier?
• How many pacifiers do you have at home for your baby?
• Which brands for pacifiers do you know?
• Which brands for pacifiers do you have at home?
• What is particularly important for you when it comes to pacifiers?
• Where do you buy pacifiers?

Baby monitor

• Do you have a baby monitor?
• Which of these brands for baby monitors do you know?
• Which brand is your baby monitor? If you have more than one, please refer to the one that you use most.
• Where did you buy your baby monitor? If you have more than one, please refer to the one that you use most.
• What would you consider a reasonable price for a baby monitor (audio only)?
• Do you use a particular software and/or devices for the supervision of your baby’s condition and/or its health and development?
• (You cannot take too many precautions when it comes to babies.) What do you think about the supervision of babies?
• (The more you supervise, the more nervous you get.) What do you think about the supervision of babies?
• (Monitoring devices emit dangerous radiation.) What do you think about the supervision of babies?
• (Baby supervision gives me a feeling of security.) What do you think about the supervision of babies?
• (It is enough to be sensitive to the natural signals a baby transmits – there is no need for apps and devices.) What do you think about the supervision of babies?
• Top 2 (rather agree, completely agree) - [ ... ] What do you think about the supervision of babies?

Diaper bag

• How do you usually transport every-day items for your baby?
• What’s important to you with a diaper bag?
• Which brands for diaper bags do you know?
• What brand is your diaper bag? If you have more than one, please refer to the one that you use most.
• Where did you buy your diaper bag? If you have more than one, please refer to the one that you use most.

Stroller

• Which individual parts does your stroller consist of?
• Which of the following brands for strollers do you know?
• Which brand is your stroller? If you have more than one, please refer to the one that you use most.
• Which brands for strollers do you consider in your purchase?
• How much did you pay for your stroller?
• What would you consider a reasonable price for a stroller?
• Where did you buy your stroller?
• Which aspects are particularly important to you when you purchase a stroller?

Car seat

• What kind of baby car seat do you have?
• Which of the following brands for baby car seats do you know?
• Which brand is your baby car seat? If you have more than one, please refer to the one that you use most.
• Which brands do you consider in your purchase of a baby car seat?
• How much did you pay for your baby car seat?
• What would you consider a reasonable price for a baby car seat?
• Where did you buy your baby car seat? If you have more than one, please refer to the one that you use most.
• Which aspects are particularly important to you when you buy a baby car seat?

Furniture

• Which furniture especially for your baby do you own?
• Which of the following brands for baby furniture do you know?
• Which brands is your baby furniture?
• If you kept the furniture from one of your older children, please think of the price of purchase at the time. How much did you pay for your changing table?
• What would you consider a reasonable price for a changing table?
• Where did you buy your baby furniture?
• Which aspects are particularly important to you when you buy baby furniture?
• When did you furnish an own bedroom/living space for your baby or when are you planning to do so?
• (recommendations by sales personnel) How much do you trust in the following judgments/evaluations when buying baby products in general?
• Top 2 (somewhat trust, highly trust) - [ ... ] How much do you trust in the following judgments/evaluations when buying baby products in general?

Second hand

• What percentage of your baby furniture did you buy second hand?
• Why did you buy those items second hand? I wanted…
• Did you deliberately go to baby flea markets?
• What do you do with the things that your baby outgrows?
• Where do you sell used baby items?

Demographics

• Are you…?
• Age Groups
• How many children under 18 live in your household? Natural or not?
• In what year was the youngest child born that lives in your household?
• What is your relation to this child?
• Have you lived together with this child since it was born?
• How old is your latest child right now?
• What is your primary language?
• Which race/ethnicity best describes you?
• Are you of Hispanic, Latino or Spanish origin?
• What is the highest level of education you have completed?
• What is your current marital status?
• What is your current occupational status?
• Including yourself, how many people - including children - usually live in your household?
• Including yourself, how many kids/teens under 18 usually live in your household?
• In what type of community do you live?
• In what state or U.S. territory do you live?
• How much total combined money do all members of your household earn annually? This includes money from jobs; net income from business, farm, or rent; pensions; dividends; interest; social security payments; and any other money.
• What device did you use for this survey?