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Topics of the survey

• Articles, brands, spending
• Consumption and attitudes
• Demographics

• Method: Online Survey
• Survey name: ÌÇÐÄÆƽâ°æ Survey Baby Care 2017
• Region: USA
• Number of respondents: 581
• Age of respondents: 18 years and older
• Type of respondents: US residential population, who are responsible for purchase decisions in their household; birth of the youngest child is not earlier than 2014 (max. 4 years old)
• Survey time period: 4th to 27th of October 2017

• Gender
• Age
• Relation to child
• Year of birth of the youngest child
• Number of children in household
• Income

Articles, brands, spending

• Top-1 (Yes): [ ... ] Which of the following products do you use for your baby?
• [Baby Oil]: Regarding which products do you especially try to stick to your brand or product type?
• [Baby Powder]: Regarding which products do you especially try to stick to your brand or product type?
• [Baby Sunscreen]: Regarding which products do you especially try to stick to your brand or product type?
• [Baby Wipes]: Regarding which products do you especially try to stick to your brand or product type?
• [Bath Essence]: Regarding which products do you especially try to stick to your brand or product type?
• [Body Wash]: Regarding which products do you especially try to stick to your brand or product type?
• [Cloth Diapers]: Regarding which products do you especially try to stick to your brand or product type?
• [Cream/Lotion]: Regarding which products do you especially try to stick to your brand or product type?
• [Disposable Diapers]: Regarding which products do you especially try to stick to your brand or product type?
• [Rash Cream]: Regarding which products do you especially try to stick to your brand or product type?
• [Shampoo]: Regarding which products do you especially try to stick to your brand or product type?
• [Wind & Weather Cream]: Regarding which products do you especially try to stick to your brand or product type?
• (Answer: I have never changed the product.): [ ... ] Regarding which products do you especially try to stick to your brand or product type?
• (Answer: I have tried different products, but always use the same few brands/products now.): [ ... ] Regarding which products do you especially try to stick to your brand or product type?
• (Answer: I always alter between the same few brands/products.): [ ... ] Regarding which products do you especially try to stick to your brand or product type?
• (Answer: I buy a different product/brand every time.): [ ... ] Regarding which products do you especially try to stick to your brand or product type?
• For what reasons have you already changed the brand or product type of a baby product?
• Which of the following brands for baby care products do you know, even if just by name?
• Which of these brands for baby care products do you buy regularly?
• Which of the following diaper brands do you know, even if just by name?
• Which of these diaper brands do you buy?
• How much on average do you spend on diapers per month?
• How much on average do you spend on baby care products per month?

Consumption and attitudes

• Does your baby suffer from one of the following skin diseases?
• Have you taken (expert) advice concerning skin care products for your baby?
• Which criteria are of special importance to you when you buy baby care products?
• Which of the following items do you always have with you, e.g. in your diaper bag?
• Do you use a different diaper brand during days than during nights?
• Have you ever thought about using reusable cloth diapers?
• When do you expect your child to be dry and not to need diapers during daytime anymore?
• How do the baby care products that you buy usually draw your attention?
• Where do you usually buy baby care products and diapers?
• Do you always go to the same store to buy baby products?
• Have you ever thought about making an online diaper subscription so that you have your diapers automatically delivered home?
• Which of the following statements do you agree to?

Demographics

• What is your gender?
• Age groups
• How many children under 18 live in your household, natural or not?
• In what year was the youngest child born that lives in your household?
• What is your relation to this child?
• Have you lived together with this child since it was born?
• How old is your latest child right now?
• What is your primary language?
• Which race/ethnicity best describes you?
• Are you of Hispanic, Latino or Spanish origin?
• What is the highest level of education you have completed?
• What is your current marital status?
• What is your current occupational status?
• Which of the following categories best describes your employment status?
• Including yourself, how many people - including children - usually live in your household?
• Including yourself, how many kids/teens under 18 usually live in your household?
• In what type of community do you live?
• In what state or U.S. territory do you live?
• How much total combined money do all members of your household earn annually? This includes money from jobs; net income from business, farm, or rent; pensions; dividends; interest; social security payments; and any other money.
• What device did you use for this survey?