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Topics of the survey

• Pets
• Demographics

• Method: Online Survey
• Survey name: ÌÇÐÄÆƽâ°æ Survey Pets 2017
• Region: USA
• Number of respondents: 1009
• Age of respondents: 18 years and older
• Type of respondents: US residential population who are pet owners
• Survey time period: 17th to 25th of October 2017

• Gender
• Age
• Income
• Pet owner

Pets

• Do you have a pet in your household?
• What type of pet do you have?
• How many pets in total do you currently have in your household?
• Did you choose the pets yourself?
• How would you describe your personal bond to your pets?
• Who is mostly responsible for the care and supervision of your pets in your household?
• How long did you think about getting the pets before you actually got them?
• What made you want to get the pet?
• Which of the following types of pets did your family own when you were growing up?
• Which factors influenced your decision for the pet?
• Where/how did you inform yourself before getting the pet?
• From where did you get your most recent dog/cat?
• Which of the following supplies do you have for your pet?
• How much do you spend on toys for your pets per month?
• How much do you spend on supplies (e.g. cage, basket, leash, etc.) for your pets per month? Food NOT included.
• Do you use position trackers in order to be able to identify your pets’ location at any time?
• How much would you be willing to pay for a tracking device and software?
• Are you planning on buying toys, treats or other products as gifts for your pets this year (e.g. for Christmas)?
• Is your pet on medication/nutrition supplements?
• What do you give your pets medicine and/or nutrition supplements for?
• Have you taken your pet to the vet in the past year?
• On average: How often do you take your pet to the vet?
• Which kind of surgery do you consider reasonable for a pet?
• How much per year do you spend on the vet?
• Which monthly contribution would you consider reasonable for a pet health insurance?
• Which factors are important to you when you buy pet food?
• What services should a pet health insurance cover in your opinion?
• What do you feed your pet with?
• What kind of pet food do you mainly feed your pet?
• What do you think about pet owners who feed their dog/cat the following types of food?
• What do you think about pet owners who feed their dog/cat the following types of food?
• What do you think about pet owners who feed their dog/cat the following types of food?
• What do you think about pet owners who feed their dog/cat the following types of food?
• What do you think about pet owners who feed their dog/cat the following types of food?
• Which of the following brands for dog food do you know, even if only by name?
• Which of the following brands for dog food do you buy regularly?
• Which of the following brands for cat food do you know, even if only by name?
• Which of the following brands for cat food do you buy regularly?
• Where do you usually buy pet food?
• Which online store do you usually buy pet food from?
• How much do you spend on pet food per month?
• Do you have a dog license?
• How much do you pay in license fees for your pets per year?
• Have you ever spent money on the following things with regard to your pets?
• How much more or less do you spend on your pets per year in total (incl. fees, supplies, food, vet, etc.)?
• How likely is it that you will get yourself a new/another pet in the following 12 months?
• If you had to decide: Do you prefer cats or dogs?
• Do you exchange experiences regarding your pets on websites and online forums?
• Has your life become happier since you got a pet?
• Should animal shelters be allowed to euthanize pets?

Demographics

• What is your gender?
• Age groups
• What is your primary language?
• Which race/ethnicity best describes you?
• Are you of Hispanic, Latino or Spanish origin?
• What is the highest level of education you have completed?
• What is your current marital status?
• What is your current occupational status?
• Which of the following categories best describes your employment status?
• Including yourself, how many people - including children - usually live in your household?
• Including yourself, how many kids/teens under 18 usually live in your household?
• In what type of community do you live?
• In what state or U.S. territory do you live?
• How much total combined money do all members of your household earn annually? This includes money from jobs; net income from business, farm, or rent; pensions; dividends; interest; social security payments; and any other money.
• What device did you use for this survey?