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Topics of the survey

• Holiday Season & Spending
• Demographics

• Method: Online Survey
• Survey name: ÌÇÐÄÆƽâ°æ Survey Halloween & Holidays 2017
• Region: USA
• Number of respondents: 1025
• Age of respondents: 18 years and older
• Type of respondents: US residential population
• Survey time period: 11th to 20th of October 2017

• Gender
• Age
• Income
• Number of persons in household
• Number of children younger than 18 years in household
• Community

Holiday Season & Spending

• Are you celebrating Christmas this year?
• Do you believe in Santa Claus?
• Where will you be spending this year’s holiday season?
• How much do you expect to spend during the upcoming year-end holiday season on each of the following items? - on gifts (not including gift cards)
• How much do you expect to spend during the upcoming year-end holiday season on each of the following items? - on gift cards/certificates
• How much do you expect to spend during the upcoming year-end holiday season on each of the following items? - on décor/ furnishings
• How much do you expect to spend during the upcoming year-end holiday season on each of the following items? - on non-gift clothing for yourself or your family
• How much do you expect to spend during the upcoming year-end holiday season on each of the following items? - on socializing away from home (travel, hotels, restaurants, etc.)
• How much do you expect to spend during the upcoming year-end holiday season on each of the following items? - on entertaining at home (food, beverages, etc.)
• How much do you expect to spend during the upcoming year-end holiday season on each of the following items? - on other items
• When do you plan on starting your Christmas shopping?
• Are you using the holiday promotions to make a purchase on which you have held off?
• When shopping for Christmas: From which of these product categories would you spontaneously purchase something if you came across a good offer?
• Which of the following types of gifts would you like to receive this Christmas?
• Which of the following types of gifts do you plan to buy this holiday season?
• How will your total holiday spending compare with last year's holiday season? Please consider all gifts, decorations, donations, restaurant spending etc.
• For whom do you plan to buy Christmas gifts this year? For …
• Which of the following statements apply to you?
• What are the most important influencers when making your final holiday shopping purchases?
• At which of the following retail sources will you likely shop for holiday gifts?
• What percentage of your total holiday budget do you expect to spend online?
• If you are thinking of doing any of your Christmas shopping online this year, which of the following best sums up your intentions compared with last year? I will …
• In which of the following ways do you think you'll approach your holiday shopping?
• Which of these devices will you use to do your holiday shopping?
• Thinking about when you use / have used your smartphone to research, shop for, or purchase products or services for the upcoming holiday season, which of the following aspects are most important to you?
• Will you probably use a retailer-branded app to make your holiday purchases?
• Which types of holiday items would you consider purchasing on your smartphone?
• Will you buy a Christmas tree this year?
• How much money do you plan to spend on your Christmas tree this year?

Sociodemography

• What is your gender?
• Age groups
• What is your primary language?
• Which race/ethnicity best describes you?
• Are you of Hispanic, Latino or Spanish origin?
• What is the highest level of education you have completed?
• What is your current marital status?
• What is your current occupational status?
• Which of the following categories best describes your employment status?
• Including yourself, how many people - including children - usually live in your household?
• Including yourself, how many kids/teens under 18 usually live in your household?
• In what type of community do you live?
• In what state or U.S. territory do you live?
• How much total combined money do all members of your household earn annually? This includes money from jobs; net income from business, farm, or rent; pensions; dividends; interest; social security payments; and any other money
• What device did you use for this survey?