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Topics of the survey

• Black Friday & Cyber Monday
• Demographics

• Method: Online Survey
• Survey name: ÌÇÐÄÆƽâ°æ Survey Halloween & Holidays 2017
• Region: USA
• Number of respondents: 1025
• Age of respondents: 18 years and older
• Type of respondents: US residential population
• Survey time period: 11th to 20th of October 2017

• Gender
• Age
• Income
• Number of persons in household
• Number of children younger than 18 years in household
• Community

Black Friday & Cyber Monday

• How likely are you to go shopping on ...? - Thanksgiving
• How likely are you to go shopping on ...? - Black Friday
• How likely are you to go shopping on ...? - Cyber Monday
• Top 2 - [very likely, rather likely] How likely are you to go shopping on ...?
• How likely are you to go online shopping on ...? - Thanksgiving
• How likely are you to go online shopping on ...? - Black Friday
• How likely are you to go online shopping on ...? - Cyber Monday
• Top 2 - [very likely, rather likely] How likely are you to go online shopping on ...?
• What time do you plan to begin your shopping in a physical store on Black Friday?
• When do you expect to get the best deals for the following product categories? - clothing
• When do you expect to get the best deals for the following product categories? - shoes
• When do you expect to get the best deals for the following product categories? - household appliances
• When do you expect to get the best deals for the following product categories? - DIY and home improvement products
• When do you expect to get the best deals for the following product categories? - toys
• When do you expect to get the best deals for the following product categories? - video games
• When do you expect to get the best deals for the following product categories? - jewellery and watches
• When do you expect to get the best deals for the following product categories? - laptops
• When do you expect to get the best deals for the following product categories? - iPads / tablets
• When do you expect to get the best deals for the following product categories? - mobile phones
• When do you expect to get the best deals for the following product categories? - TVs
• Top 1 - [Thanksgiving] When do you expect to get the best deals for the following product categories?
• Top 1 - [Black Friday] When do you expect to get the best deals for the following product categories?
• Top 1 - [Cyber Monday] When do you expect to get the best deals for the following product categories?
• At which of the following retail sources will you likely shop on Black Friday this year?
• At which of these types of stores do you plan to shop this Black Friday?
• Which of these websites do you plan to visit for Black Friday shopping?
• How many different stores / website do you plan to visit for Black Friday shopping this year? - stores
• How many different stores / website do you plan to visit for Black Friday shopping this year? - websites
• Which of the following statements describe why you would shop in a store on Black Friday?
• What is your impression: Did the Black Friday offers get better or worse in the past 2-3 years?
• How much money did you spend on last year's Black Friday shopping (offline and online)? If you are uncertain please give an estimate.
• How will your total spending most likely compare with last year's spending?
• Are you using the Black Friday / Cyber Monday promotions to make a purchase on which you have held off?
• When shopping on Black Friday, which of the following product categories would you make impulsive purchases from if you came across a good offer?
• How high does the expected discount need to be for you to hold off a purchase until Black Friday?
• What percentage of your total Black Friday budget do you expect to spend online?

Sociodemography

• What is your gender?
• Age groups
• What is your primary language?
• Which race/ethnicity best describes you?
• Are you of Hispanic, Latino or Spanish origin?
• What is the highest level of education you have completed?
• What is your current marital status?
• What is your current occupational status?
• Which of the following categories best describes your employment status?
• Including yourself, how many people - including children - usually live in your household?
• Including yourself, how many kids/teens under 18 usually live in your household?
• In what type of community do you live?
• In what state or U.S. territory do you live?
• How much total combined money do all members of your household earn annually? This includes money from jobs; net income from business, farm, or rent; pensions; dividends; interest; social security payments; and any other money
• What device did you use for this survey?