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Topics of the survey

• Expenses & Sales
• Demographics

• Method: Online Survey
• Survey name: ÌÇÐÄÆƽâ°æ Survey Fashion Retail 2017
• Region: USA
• Number of respondents: 926
• Age of respondents: 18 to 69 years
• Type of respondents: English speaking residential population, who purchased clothes (shoes, accessories, jewelry and watches, underwear and sports- and swimwear not included) within the last 12 months
• Survey time period: 6th to 11th of September 2017

• Gender
• Age
• Ethnicity
• Income
• Shopping frequency
• Interest in fashion
• Monthly expenses for clothes
• Most used sales outlet
• Member of online shopping club

Expenses & Sales

• How much do you spend on clothes in an average month? If you’re not sure, please estimate.
• [total:] And per year: How much more or less did you spend on clothes in the past year (2016)? If you didn’t buy anything via one of these channels, please insert a 0. If you’re not sure, please estimate.
• [stationary shops:] And per year: How much more or less did you spend on clothes in the past year (2016)? If you didn’t buy anything via one of these channels, please insert a 0. If you’re not sure, please estimate.
• [online shops:] And per year: How much more or less did you spend on clothes in the past year (2016)? If you didn’t buy anything via one of these channels, please insert a 0. If you’re not sure, please estimate.
• [catalogs:] And per year: How much more or less did you spend on clothes in the past year (2016)? If you didn’t buy anything via one of these channels, please insert a 0. If you’re not sure, please estimate.
• [in stationary shops] How have your spending habits changed in the past 5 years per channel? I spend … than 5 years ago.
• [in online shops] How have your spending habits changed in the past 5 years per channel? I spend … than 5 years ago.
• [via catalogs] How have your spending habits changed in the past 5 years per channel? I spend … than 5 years ago.
• [ ... s] How have your spending habits changed in the past 5 years per channel? I spend … than 5 years ago
• Would you like to spend more/less on clothes?
• Do you buy clothes during sales/discount programs?
• Under which circumstances do you wait for a piece to be reduced instead of buying it right away?
• Do you have concerns when you order clothes online that have a high price?
• Starting at what price would a single piece be too expensive for you to order it online?
• And what would be the highest price that you would pay for a complete online order?

Sociodemography

• Are you…?
• Age groups
• What is your primary language?
• Which race/ethnicity best describes you? Please choose only one.
• Are you of Hispanic, Latino or Spanish origin?
• What is the highest level of education you have completed?
• What is your current marital status?
• What is your current occupational status?
• Which of the following categories best describes your employment status?
• Including yourself, how many people - including children - usually live in your household?
• How many children, 3 years old or less, live in your household currently?
• How many children, 4 to 18 years old live in your household currently?
• How many children, 18 years old or less, live in your household currently?
• In what type of community do you live?
• In what state or U.S. territory do you live?
• How much total combined money do all members of your household earn annually? This includes money from jobs; net income from business, farm, or rent; pensions; dividends; interest; social security payments; and any other money income received by members
• What kind of device did you use to participate at this survey?